GM. This is Needs to Exist (aka NTE), delivering a daily startup idea that'll make your fitness classes the talk of the town.

Here’s what we’ve got for you today.

• Daily Idea - An interactive cycling race

• Why didn’t I think of that?

Daily Startup Idea

Fun Interactive Cycling Challenge

The One Liner

An interactive cycling race that makes fitness fun and competitive with real-time progress tracking.

The 140 character tweet (or X) version

Imagine a gym class where you race on stationary bikes, tracking your progress in real-time like a thrilling horse race. Fitness just got a whole lot more exciting!

The Longer Story Version - That You Will Maybe Read

Picture this: You walk into a gym class, but it's not just any ordinary workout session. Rows of stationary bikes are lined up, each one connected to a large, vibrant screen at the front of the room. The atmosphere buzzes with anticipation and excitement.

As the class begins, you hop on a bike and start pedaling. On the screen, a colorful racecourse appears, with avatars representing each participant. The race starts, and you see your avatar moving along the track, right alongside your classmates'. Every pedal stroke propels you forward, and you can see in real-time how you're faring against others.

The competition heats up as you push harder, striving to overtake the person ahead of you. Cheers and friendly banter fill the room, creating a lively and motivating environment. You can feel the adrenaline rush as you approach the finish line, everyone giving their all.

By the end, you're not just sweating and out of breath; you're exhilarated. This isn't just a workout; it's an experience that makes fitness fun and incredibly engaging.

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Why Didn’t I Think of That?

Here we highlight a clever yet pretty ridiculous idea that someone else has already put into action.

Can this possibly succeed?

Dolce & Cabana - A Perfume For Dogs

Yes, you read that correctly - A Perfume For Dogs!

In a Nutshell

Dolce & Gabbana launched a pricey, alcohol-free dog perfume called ‘Fefé,’ sparking debate among vets and pet owners about whether it's a clever luxury or a ridiculous idea. While some enjoy their dogs smelling fancy, others worry it might mess with their pets' natural sniffing abilities and health indicators.

The Big Scoop

Dolce & Gabbana has introduced ‘Fefé,’ a new alcohol-free perfume for dogs, named after Domenico Dolce's poodle. Priced at 99 euros ($108) for 100 milliliters, the perfume is certified safe for animals under the Safe Pet Cosmetics protocol.

The company claims vets and dog owners find the fragrance gentle and well-tolerated by pets. However, not all veterinarians agree, expressing concerns that perfumes can interfere with dogs' sense of smell and mask odors indicative of health issues. Federico Coccía, a Rome-based vet, argues that dogs identify people and other dogs by scent, and altering these natural smells can hinder diagnosis of conditions like sebaceous dermatitis.

Despite these concerns, some groomers and pet owners appreciate the product for making pets more pleasant to be around at home. While some embrace this luxurious idea, others view it as an excessive humanization of pets.

Seriously, WTF?

One More Meme