- Needs To Exist
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- Two weeks of something different, starting now
Two weeks of something different, starting now
Needs To Exist
July 25, 2026
In partnership with
GM. Trying something new for the next two weeks.
For the past few weeks we've been including mockups with the idea of the day. Real screens, what the thing would actually look like built. Many have told us they love them. A lot of people.
So here's the thought. What if we just focus on those?
Read less. Get the idea in a few lines, then look at the mockup and you've got it.
We're running it for 14 days. Reply and tell us if you like it better or worse. We may go right back to the old style. Worth a try either way.
Here's the first one.
Build the Operating System for Every Medication
There's a piece of paper in your medicine cabinet that nobody on earth has ever finished reading.
Every prescription ships with a folded page of six-point type. Costs a fortune to print. Goes out of date the second safety guidance changes. Gets thrown away unread by almost everyone who touches it.
Regulators just started making it optional. Somebody is going to replace it, and it isn't going to be a smaller piece of paper.
Hit reply and tell me what you think of it.
WhoFiled: companies moving into newly opened regulated markets file paperwork months before they announce anything. See who's filing →
NTE Pro: 7,000+ ideas like this one, sitting there unclaimed. Open the vault →
This email is a lot shorter than what you're used to, and that's the whole experiment.
Reply and tell me which you'd rather get, short like this or the long version. One word is enough.
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