Three tools, in the order you'd use them

Author

Needs To Exist
August 16, 2026

In partnership with

GM. Three weekends, three tools. They're meant to be used together.

Decide, Test, Price

You've got an idea. Here's the whole afternoon.

Start with kill criteria. Pick the number where you'd walk away, before you run anything. Most people skip this and it's why results never mean much.

Then run the door. A page for something that doesn't exist yet, and you count who tries to buy.

Then check the price. Whatever number came back, work out what it's worth and what that many customers does to your week.

Three separate weekends. One sequence.

Reply and tell me which one you actually used.

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