GM. This is Needs to Exist (aka NTE), delivering you a daily startup idea that’ll make product reviews actually trustworthy.

For only $99 you can have access to over 2k+ ideas and growing with NTE Pro.

And check out all of our free ideas from our past newsletters.

Here’s what we’ve got for you today.

• Daily Idea - Real reviews, guaranteed.

• The Perfect Idea? Nah

Honest reviews. No affiliate BS.

Inspired by the MFM Podcast Episode 557

The One Liner

No-BS product reviews—real insights, zero affiliate links.

The 140 character tweet (or X) version

Tired of shady affiliate reviews? This subscription site gives you brutally honest, in-depth product insights—with zero hidden agendas.

The Longer Story Version

The Problem

Online reviews used to be helpful. Now? They’re just a marketing tool.

Ever noticed that every review site conveniently links you to Amazon? That’s because they get paid every time you buy. Even the “bad” reviews often push you toward an affiliate link. The result? You can’t trust a single word.

Whether you’re buying a laptop, a mattress, or a damn toaster, you deserve the truth. Not a ranking that was reverse-engineered to maximize commissions.

The internet is flooded with fake reviews, pay-to-play rankings, and biased recommendations. People want real, honest product insights—but nobody’s serving them up.

The Solution

A subscription-based review platform where the only thing we sell is the truth.

Here’s how it works:

1. No affiliate links. No brand sponsorships. Ever.
   Our revenue comes from subscribers, not the products we review.

2. Deep-dive reviews powered by real data.
   Think Consumer Reports meets Wirecutter, but without the corporate handcuffs.

3. Community-powered insights.
   Subscribers can suggest products to review and contribute real-world feedback.

4. Transparency at every level.
   Every test, every ranking, every methodology—publicly shared. No secrets.

How We’d Build It

Tech stack and tools to make it happen:

🛠 Webflow + Memberstack → Quick way to launch a subscription-based site.
📊 Coda + Notion API → To organize and display detailed review data.
🛒 ImportYeti → To track supplier data & uncover hidden relationships in product sourcing.
📸 Runway ML → AI-assisted video review summaries for subscribers.
🧠 Perplexity AI + Scrapy → To scrape and cross-check product specs & reviews from various sources.

The site should feel clean, fast, and built for trust. No fluff. Just straight, brutal honesty.

Why It Needs to Exist

Because we’ve all been burned by fake reviews.

People don’t want another “best 10 laptops” list that just pushes the highest-commission model. They want real recommendations from a team with nothing to gain from their choices.

This is for people who care about making smart, informed decisions. It’s not for everyone—but for the right audience, it’s a game-changer.

Needs To Exist Pro

You ever sit there, scrolling through your phone, thinking, "I gotta start a business, I gotta make some money," but you got NO IDEA what to do?

Boom. We got you covered. For just $99 a YEAR—yeah, a YEAR, not some ridiculous monthly subscription—you get access to over 2,000 legit startup ideas.

• You don't have to break your brain thinking of something new—we already did the work for ya.

• Easy to search, easy to find—it's all categorized. You’re not digging through a junk drawer here.

• These aren’t your cousin Vinny’s half-baked schemes. No, these ideas come from REAL, reputable sources.

• And we don’t just drop an idea and walk away. You get actual steps on how to take that idea and make it happen.

So stop overthinking, stop waiting, and start building. 

Needs To Exist Pro—because your big idea is already here.

The Myth of the Perfect Idea

Most people think they need a perfect idea before they start a business. That’s why they sit around brainstorming, rejecting every idea because it’s not big enough or unique enough.

Meanwhile, someone starts a business selling color-coded charging cables and makes millions.

Here’s the truth: Ideas matter—but they don’t have to be perfect.

Ideas give you a place to start. But they evolve, improve, and sometimes completely change once you get in the game. The real key? Start with something, learn fast, and refine as you go.

Why People Get Stuck Searching for a “Perfect” Idea

The idea trap feels productive. You’re thinking, researching, plotting… but really, you’re just avoiding the harder part—taking action.

No startup starts with a flawless idea:

• Slack started as a gaming company, then pivoted to chat.

• Instagram began as a check-in app called Burbn.

• YouTube was supposed to be a video dating site.

These weren’t bad ideas. They just weren’t final ideas. The founders got in, learned, and adjusted.

Your idea today isn’t your final form—it’s just your entry ticket.

How to Start Without a “Perfect” Idea

Instead of waiting for the perfect idea, start with a working one and refine it. Here’s how:

1. Spot a Frustration → What’s something annoying that people deal with often?

2. Find a Quick Fix → What’s the simplest way to solve it?

3. Charge for It → Would people actually pay for the solution?

Some underrated tools to help:

🛠 ScrapBook (browser extension) → Saves and organizes random thoughts & ideas for later.
📊 Glasp → Highlights and organizes insights from research while you browse.
📞 PingPilot → Lets you test customer interest before building a thing.
🤖 Tally → No-code surveys/forms to validate if people actually have the problem you think they do.

Your Idea Today Won’t Be Your Idea Forever

Most great startups look nothing like their original plan. What separates winners from wannabes? Starting and adapting.

Your first idea doesn’t have to be perfect—it just has to get you moving. Because momentum creates clarity.

So stop waiting for lightning to strike. Pick an idea, get in the game, and make it better.

One More Meme