In partnership with

GM. This is Needs to Exist (aka NTE), today a startup idea to help others own, remix, and profit from memes, not just spray and pray.

Not interested in the meme world? Check out past newsletters for more free ideas.

Here’s what we’ve got for you today.

• Daily Idea - Own. Remix. Earn.

• ICP - Ideal Customer Profile

Decentralized Meme Library

The One Liner

Memes + blockchain = culture, owned.

The 140 character tweet (or X) version

Memes move markets (hello, DOGE), but creators get left out. What if you could own, remix, and profit from memes?

The Longer Story Version

The Problem

Memes aren’t just for laughs anymore. They're assets. Think about it:

• DOGE: A joke meme turned into a multi-billion-dollar crypto.

• Fartcoin: Yup this his $1bn in market cap

Memes literally move markets and trends. But the people who create them? They're not seeing any of that upside.

Meanwhile, "memecoins" pump and dump overnight. The coins are hyped, but they have no real utility—just a community riding the hype train until it derails.

There's a disconnect:

• Memes = cultural currency.

• Memecoins = speculative tokens.

• Solution? Merge them.

The Solution

What if memes weren’t just viral jokes but digital assets with real utility? A system where memes and memecoins work together.

Here’s how:

1. The Meme Library:

   • Upload, tag, and share memes on a decentralized platform.

   • Memes are stored permanently using blockchain tech like Arweave or IPFS.

2. Earnings, Powered by Memecoins:

   • Every meme is linked to a memecoin. These tokens serve multiple purposes:

     • Tips: Fans can tip creators directly with the meme’s native token.

     • Royalties: If a meme gets licensed by a brand, creators and remixers share earnings through smart contracts.

     • Governance: Holders of the meme's coin vote on features, contests, and other community decisions.

3. Remix Economy:

   • Anyone can remix a meme and create a derivative version. Both the original and remix creators split any future earnings.

   • It’s like NFTs, but instead of hoarding, it’s built for collaboration and sharing.

4. Community & Utility:

   • Each top meme or collection could have its own token ecosystem (think $DOGE but with actual product integration).

   • Memecoins could unlock exclusive features: early access to viral content, premium search filters, or meme creation tools.

How We’d Build It

Here's the framework:

• Blockchain: Arweave or IPFS for storage; Base or Solana for smart contracts and tokens.

• Tokenomics: Each meme (or meme category) gets its own token system. Think of them as micro-economies.

• Frontend: A slick, community-driven interface built in React or Flutter.

• Payments & Wallets: Phantom, or Coinbase Wallet for tipping and transactions.

• Data Indexing: Use The Graph protocol to ensure memes are searchable, tagged, and traceable.

• DAO Integration: Voting tools like Snapshot to empower community decisions.

Why It Needs to Exist

Memes already have the power to build empires—just ask Elon Musk or the Reddit army that pumped GameStop stock.

But right now, the system is broken. Memes create hype; memecoins get rich; creators and communities are left empty-handed.

This tool changes that. It puts memes, memecoins, and creators at the center of the ecosystem.

The result? A decentralized world where memes can go viral, creators earn, and communities build value together.

Culture is the internet’s biggest currency. It’s time we start owning it. Someone should build it.

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You Ran Your MVP. Now Find Your ICP.

OK, you ran your MVP. You’ve got customers, and you're wondering: How do I figure out who’s really my ideal customer so I can scale?

You’ve come this far by intuition, hustle, and maybe a few lucky breaks—but now you need a system to find your ICP (ideal customer profile) and get more of them.

Peep Laja on how to find your ICP (ideal customer profile) fast. He outlined a method where you pull a list of top customers, feed it to ChatGPT, and extract patterns that define your ICP in hours. Let’s build on that by taking it further—especially if you already have your first customers.

Step 1: Identify Your Top Customers

Not all customers are created equal. Some buy once and disappear; others stick with you, pay more, and become raving fans. Start by identifying your best customers. Look for ones who:

• Renew (or keep buying).

• Actively use your core product.

• Are among your top spenders (ACV/LTV).

• Are satisfied or likely to recommend you.

You can use tools like Stripe, Chargebee, or Paddle to pull revenue and subscription data. If you're tracking product usage, Mixpanel or Amplitude can help you spot who’s really engaged.

Step 2: Feed the Data to AI for Analysis

Now that you have a list of top customers, let AI do the pattern-finding work. Tools like ChatGPT, Claude, or Notion AI can sift through the data fast.

Use this prompt in ChatGPT to start:

This should surface trends like industries, company sizes, and even key buyer roles. Cross-check these patterns with LinkedIn Sales Navigator or Apollo.io to confirm the findings.

Example output might look like:

• Fast-growing SaaS companies.

• 200-2,000 employees.

• Raised over $50M.

• Buyers: Director or VP of Product, Marketing, or Engineering.

Now you’ve got your first draft ICP.

Step 3: Interview Your Best Customers

Data can only take you so far. To really understand your ICP’s priorities, pain points, and buying process, you need to talk to them. Use Calendly or HubSpot to schedule 30-minute interviews and get your team involved.

Ask these questions to uncover insights:

• How did you first hear about us?

• What problem were you trying to solve?

• What triggered the need for a solution?

• How did you get internal buy-in?

• What objections or concerns did others raise?

• What’s the main value you get from us?

• How do you measure success?

• What would make our product indispensable?

Take notes using Notion or Evernote, then compile responses to spot common themes.

Step 4: Run a Survey at Scale

You’ve got deep qualitative insights from interviews. Now it’s time to go wide. Use a survey tool like Typeform, SurveyMonkey, or Wynter to collect feedback from prospects and customers that match your ICP.

Ask questions like:

• What’s your biggest challenge related to [your category/product]?

• How do you solve this problem today?

• What are the symptoms that signal this problem?

• What do you look for in a solution?

• Which platforms or communities do you turn to for advice?

• What’s your perception of other solutions in the market?

This will help you refine your messaging, triggers, and channels for outreach.

Step 5: Use Insights to Refine Messaging, Channels, and Targeting

You now have data-driven insights on who your best customers are and what they care about. Here's how to apply them:

1. Messaging: Craft copy that speaks to their biggest pains and desired outcomes. Use their language.
   (Tip: Tools like Jasper or Copy.ai can help you scale content quickly.)

2. Targeting: Use tools like Google Ads, LinkedIn Ads, and Meta Ads to target companies, titles, and industries that match your ICP.

3. Sales Outreach: Build custom sequences in Apollo.io, Outreach.io, or HubSpot CRM to reach out with hyper-relevant messaging.

4. Content: Create case studies, white papers, or blog posts that address ICP-specific challenges. Distribute these through LinkedIn or email marketing platforms like Beehiiv or Mailchimp.

Example Scenario

Let’s say you’re running a SaaS tool for workflow automation. Your ICP might look like:

• Series B-funded tech companies with 200-1,000 employees.

• Product-led growth approach.

• Buyers are typically VPs of Operations or Engineering.

After interviews and surveys, you learn that your ICP’s biggest pain is manual reporting and data silos. Your messaging should focus on how you automate data sync and reduce hours spent on reporting—with case studies to prove it.

You also find out they rely heavily on LinkedIn and industry newsletters for solutions. So, you double down on ads and partnerships in those channels.

Final Thought

If you’ve got customers, you already have clues to scale. You just need to pull those insights out, fast. This process—define, analyze, interview, survey, refine—can turn your MVP into a scalable business in weeks, not months.

No more guessing. Just execute.

Got questions or insights from your own ICP journey? Hit me up—I’d love to hear how it’s going.

One More Meme