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Here’s what we’ve got for you today.

• Daily Idea - Influencers. SaaS. Scaled.

• Niche influencers find them.

YouTubers sell your software better.

Inspired by the Startup Ideas Podcast

The One Liner

Get YouTubers to sell your SaaS, not your sales team.

The 140 character tweet (or X) version

Why sell cold when creators can do it warm? This tool finds niche YouTube influencers to pitch your software to SMBs—automatically.

The Longer Story Version

The Problem
SaaS is hard to sell. Especially to SMBs.

You can run Google ads and burn cash. Hire BDRs to send cold emails that never get read. Or pray your blog post ranks on page one someday.

But you know what SMBs actually trust?
Real humans. On YouTube. Showing how your product works in the real world.

The problem?
Finding those creators, reaching out, negotiating deals, managing timelines, tracking ROI, it’s a whole second startup.

Most influencer tools are built for fashion brands or Fortune 500s. You’re just trying to get 20 new demos this week. You need signal, not spray.

The Solution
An AI-powered agent that automates everything from discovery to delivery that is built specifically for SaaS targeting SMBs.

How it works:

• Input your product and ICP.

• It scrapes YouTube to find micro-creators making relevant content (think: “top CRM tools for agencies”).

• It uses Fiverr freelancers + AI templates to pitch and manage outreach.

• It coordinates the deliverables, tracks performance, and feeds you a clean report with views, clicks, and conversions.

You’re not guessing anymore. You’re running a system.

How We’d Build It

Beginner Mode (MVP with scrappiness):

• Use YouTube Data API to find long-tail videos in your niche.

• Hire a virtual assistant or use Taskade to manage outreach using Fiverr sellers for pitching and coordination.

• Track performance in Airtable. Send weekly updates via Mailmodo or Loops.

• Bonus: Use VideoTap to auto-turn influencer videos into ads you can reuse across platforms.

Builder Mode (Scale the system):

• Wrap the process in a UI using Softr or Typedream.

• Add Stripe for campaign payments.

• Use Phantombuster to automate creator contact scraping and outreach.

• Plug in Windsor.io or Modash for influencer validation and affiliate link tracking.

Pro Mode (Make it a SaaS/Agency Hybrid):

• Build an internal creator marketplace by scraping and tagging YouTube channels by niche, engagement, and demo resonance.

• Offer done-for-you packages (DFY) with tiered pricing + performance incentives.

• Spin out high-performing videos into paid campaigns using Veed Studio or Pencil for fast iteration.

Why It Needs to Exist
Because small software companies shouldn’t need to burn $50K/month on paid ads just to get seen.

This gives them another growth channel—warm intros via trusted voices—for the cost of one junior SDR.

It’s B2B influencer marketing with an SMB budget and startup speed.
And best of all? You don’t have to be famous. Your customers just need to trust who is.

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Niche Celebrities > Google Ads

Here’s the move: stop throwing cash at ads and start riding the trust wave.

The internet didn’t just create a bunch of new products, it created a bunch of new celebrities. Not the Hollywood kind. The niche kind. The guy with 12k YouTube subs who only talks about accounting software. The woman who reviews point-of-sale systems on TikTok. The Discord mod who’s the unofficial mayor of small e-comm brands.

These people don’t need millions of followers. They just need credibility in a circle that buys.

And yet… most founders ignore them.

Instead, they light money on fire trying to compete in Google Ads against VC-backed giants with 50-person growth teams. Or they cold email 200 leads a day hoping one clicks.

But think about this:
A single trusted video from a niche creator = more conversions than 10,000 impressions from an anonymous banner ad.

So here’s your startup unlock: build tools, services, or platforms that help people find and work with niche celebrities.

Tool Stack to Explore This

• Modash.io – Lets you search influencers by audience, not just follower count. Great for finding underrated creators with the exact demo.

• SearchMyVideo.com – Search inside YouTube videos for niche phrases (like “best CRM for freelancers”). Amazing for uncovering long-tail creators.

• Windsor.io – If you want to remix influencer content into ads for retargeting, this makes it easy.

• Pencil or Veed – Use these to repurpose creator content into snackable, testable assets.

Where's the Idea?

Here’s how to find startup gold in this shift:

1. Replace Marketing Agencies
   Most agencies that do influencer outreach are overpriced, slow, and vague. Build a nimble version. Use Fiverr or VAs to handle outreach, Zapier to automate tracking, and Airtable to build the dashboard. Charge a setup + performance fee.

2. Automate Outreach for Niche Influencers
   Take a SaaS founder. Let them plug in their ICP. The tool scrapes YouTube, TikTok, Instagram for creators making content in that niche. Then auto-generates outreach emails or DMs using AI (try GPT-4 + Clay or Instantly). Add analytics to track responses and pricing deals. Boom, mini growth engine.

3. Build a Two-Sided Marketplace
   But not like “influencer agencies” that list generic creators. Focus on one vertical—like HR tech or logistics SaaS—and only onboard creators in that world. Quality over quantity. Charge SaaS companies to access your handpicked list and manage the campaigns.

Why It’s Hot Right Now

Attention is fragmented. Trust is verticalized.

Nobody believes a Google ad anymore. But they’ll trust a guy with a webcam and a mic, if he’s been helping them solve a specific problem for years.

It’s not about more eyeballs. It’s about the right ones.
And niche creators have them on lock.

Build for this wave. Or miss it while optimizing your CPC.

One More Meme