In partnership with

GM. This is Needs to Exist (aka NTE), delivering you a startup idea that’ll make Google Ads print money for CrossFit gyms and apartment rentals.

Over 3k+ startup ideas I can get right now? Sign me up!

Here’s what we’ve got for you today.

• Daily Idea - Niche Google Ads

• Boring Stuff - Lots of $$$

Google Ads for CrossFit and Apartments That Convert

The One Liner

Niche Google Ads agency that actually prints clients money.

The 140 character tweet (or X) version

Most agencies suck at Google Ads for niche industries. This one doesn’t. Apartments? CrossFit gyms? It’s tailor-made to dominate those.

The Longer Story Version

The Problem
Generic agencies love to promise the moon and deliver… confusion.

They’ll “optimize” your ads, send you a 17-page report, and call it a day. But if you're running an apartment complex or a CrossFit gym, you need leads—not lessons in CTR fluctuation.

These industries are hyper-local, low margin, and high churn. Every click matters. Every dollar counts. Most agencies? They treat them like they’re selling iPhone cases.

The Solution
Go deep, not wide.

This is a specialist Google Ads agency for two verticals: apartment rentals and CrossFit gyms. That’s it.

It works like this:

• Instead of reinventing the wheel, we reuse battle-tested keywords, copy, and audience segments proven to convert in these exact industries.

• We use local intent tools like SpyFu and AdCreative.ai to generate winning ads fast.

• We monitor competitors, optimize budgets, and skip the fluff that doesn't drive walk-ins or form fills.

And to prove we’re not another agency with vibes over results, we put everything on YouTube. We’ll show you exactly how we get 50% cheaper conversions than generic agencies.

How We'd Build It

👶 "Just Ship It"

• Niche down. Pick just 1 industry to start (apartments or gyms).

• Use Canva, ChatGPT, and Google Keyword Planner to build early ad templates.

• Offer free audits or $500 one-off builds to generate case studies.

• Post real wins on YouTube Shorts and Reddit subs like r/marketing or r/smallbusiness.

Intermediate Stage
⚙️ "Ops and Growth Mode"

• Build a repeatable onboarding system via Notion or Tally Forms.

• Use OpusClip to repurpose YouTube content across channels.

• Plug in Supermetrics for client dashboards.

• Target local Facebook Groups, gym/franchise owners, and property management forums with cold DMs, Loom videos, and tactical posts.

Advanced Stage
🧠 "Agency Flywheel"

• Launch a free ‘Google Ads Library for Apartments/Gyms’ as lead magnet.

• Train a junior media buyer using your own playbook and SOPs.

• Integrate with Clientjoy or HighLevel for CRM + automation.

• Create a private founder Slack group or invite-only mastermind and monetize that separately.

Why It Needs to Exist

Because in the world of digital ads, specific beats generic every time.

If you're a gym owner or property manager, you don't need an agency that also works with DTC mushroom coffee brands. You need someone who understands your churn, your CAC, your seasonality, and your local competition.

This agency gives you that—and turns Google Ads from a confusing money pit into a predictable lead machine.

It’s a boring business. And boring businesses make real money.

Find out why 1M+ professionals read Superhuman AI daily.

In 2 years you will be working for AI

Or an AI will be working for you

Here's how you can future-proof yourself:

1. Join the Superhuman AI newsletter – read by 1M+ people at top companies

2. Master AI tools, tutorials, and news in just 3 minutes a day

3. Become 10X more productive using AI

Join 1,000,000+ pros at companies like Google, Meta, and Amazon that are using AI to get ahead.

Sign up and start learning AI

Needs To Exist Pro

$99/Year to Unlock the Best Startup Ideas on the Internet

🚀 3,000+ Business Ideas You Can Actually Build
From scrappy side hustles to billion-dollar bets. Fresh drops every week.

🔍 Ultra-Fast Search by Category, Skill, or Goal
No fluff. Just filtered, focused ideas that fit your life and ambition.

🧠 Curated by People Obsessed With the Edge
We sift through 100s of newsletters, research drops, and founder deep dives—so you don’t have to.

🛠 Launch Plans That Don’t Waste Your Time
Every idea comes with a blueprint: what to build, how to validate, and how to start.

No One Wants to Do This—Perfect

You know what most people do when looking for a startup idea?

They chase cool.
AI, crypto, creator tools, Web3 sneakers for dogs, whatever’s trending on X this week.

And look, I get it. Shiny sells. It’s fun to build. Your friends think you're a genius. But if you're trying to actually make money—real, pay-your-mortgage money—the best place to look isn’t where everyone’s staring.

It’s where they’re actively avoiding.

The Hidden Law of Wealth

If something is:

• Boring ✅

• Underserved ✅

• Hard to explain at parties ✅✅

…it’s probably a gold mine.

I call it the “Plumber Premium.” Everyone wants to start the next Uber. No one wants to figure out how to get leads for septic tank cleaning businesses. But the guy who owns the septic tank lead gen site? He’s making $30K/month and golfing on Wednesdays.

So Where Do You Find These Ideas?

You look where no one else is willing to look.

Here’s how:

1. Go Hunting in the Unsexy

Open Yelp.
Find service businesses with bad websites. Look for high-ticket items: HVAC, dentists, private schools, luxury dog boarding. Call them and ask, “What’s your biggest headache when it comes to getting new customers?”

Then solve that.

Tool: Apollo.io for contact info + cold outreach
Tool: BuiltWith to see what tech they use (or don’t)

2. Steal Pain from Niche Facebook Groups

Join groups like:

• “Independent Gym Owners”

• “Property Managers Mastermind”

• “Veterinary Practice Owners”

Lurk for a week. Screenshot every complaint, “anyone else struggling with…” post, or thread with lots of angry comments. That’s your backlog of problems people desperately want solved.

Tool: Grouply – monitors FB Groups and extracts keywords
Tool: Bardeen – scrape and auto-organize posts into Airtable

3. Talk to the Person With a Dirty Laptop

Find a business owner whose MacBook is crusted in drywall dust or protein shake. Ask them what they hate doing every day. Invoicing? Customer service? Ads?

Build them a tool, or do it for them manually at first. Scale later.

Tool: Tally.so – fast, clean lead forms
Tool: Zapier + Notion – make a fake backend that works for now

4. Solve, Don’t Showcase

No one wants another Notion dashboard template for “startup founders.”

But every HVAC tech would kill for a reliable way to keep his phone ringing.

The less your idea makes your tech friends jealous, the more likely it is to succeed.

Final Thought

If you're looking around and thinking “ugh, no one wants to do that,” you might be staring directly at your unfair advantage.

Remember:
Every boring business is a beautiful opportunity in disguise.

You just have to be the one willing to do what others won’t.

One More Meme