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- Idea Of The Day - Make This: The Tool That Turns Boring Decks Into Closing Machines
Idea Of The Day - Make This: The Tool That Turns Boring Decks Into Closing Machines
Needs To Exist
July 30, 2025
In partnership with
GM. This is Needs to Exist (aka NTE), dropping a startup idea that helps enterprises show their value and not just talk about it.
We keep adding bangers to the NTE Pro database.
Still only $99/year. Still stupid valuable. 4,500+ ideas.
Coming up with the right idea is hard. But building it? That’s where most people stop.
NTE Zero to One helps you cross that gap and launch.
Check out all the past newsletters here
Here’s what we’ve got for you today.
Daily Idea - Pitch Ideas Visually
Would you bet on this?
Visualize Your Value, Close Faster
Think this “visualize your value” idea has legs?
NTE Zero to One helps you turn it into a real product and fast.
The One Liner
Make your enterprise value impossible to ignore.
The 140 character tweet (or X) version
Most companies suck at showing their value. This tool visualizes what makes you special - so buyers, partners, and talent get it instantly.
The Longer Story Version
The Problem
Enterprises have no idea how to explain why they matter.
Ask a CEO: “What’s your unique value?”
You’ll get a 47-slide deck, buzzwords like “synergy,” and a confused LinkedIn post.
Now ask their customer: “What does this company actually do?”
They’ll say: “Uh... software?”
There’s a gap. A big one.
And that gap costs millions in lost deals, weak hiring, and forgettable positioning.
Founders think they’re telling their story well.
But no one gets it. Because words alone aren’t cutting it anymore.
You need to show, not tell.
Visuals beat paragraphs.
Clear frameworks beat jargon.
A single animated graphic can close a deal faster than ten calls.
The Solution
This platform turns your enterprise value prop into visual gold.
Here’s how it works:
You upload your pitch, product, or even just your vibe.
Slides, Notion docs, positioning statements, whatever.The tool extracts your key strengths, differentiators, and impact.
It’s like having a McKinsey partner and a brand strategist in one.Then it builds visuals that actually land.
Could be diagrams, motion graphics, interactive dashboards, product storyboards, whatever makes your value feel real.
You walk away with:
A visual value stack you can drop into decks, demos, and your homepage
A toolkit to align your sales team, marketing team, and even recruiting
A story that clicks with customers in 5 seconds flat
Think of it like Loom meets Strategyzer meets a Pixar storyboard team.
It’s not just pretty, it’s persuasive.
How We’d Build It
Beginner
Product:
GTM:
Go outbound to agencies and B2B startups - "We’ll rewrite your pitch in pictures"
Create a few 🔥 before/after visuals and post side-by-sides on LinkedIn/Twitter
Run small cohort-based “value unlock” workshops for $1K per brand
Intermediate
Product:
GTM:
Partner with top-tier consulting shops or design firms who hate doing “story work”
Turn each client success into a mini case study → “From confused pitch to $1.2M deal in 3 weeks”
Launch a gallery of anonymized examples to inspire others (steal from Stripe Atlas docs vibe)
Advanced
Product:
Train a fine-tuned model on top GTM case studies, analyst reports, and pitch decks
Add eye-tracking feedback (via tools like Attention Insight) to score visuals on comprehension
Auto-generate personalized visual storylines by persona (CEO vs PM vs buyer)
GTM:
Build a “Visual Clarity Index” — a benchmark for how clear your company story is
Offer free audits with AI-generated visual gap reports
Run a leaderboard: “Top 50 clearest enterprise sites of 2025” (everyone wants to be on it)
Why It Needs to Exist
Because enterprise value is too important to be boring.
We’ve got billion-dollar companies with decks that look like they were built by an intern at 2am.
Their story doesn’t land. Their visuals don’t help.
Their differentiators sound like everyone else’s.
But when you can visualize your value?
Investors lean in.
Buyers get it.
Talent says “I’m in.”
It’s the difference between “meh” and “hell yes.”
This platform helps you cross that line.
Expert investment picks that have returned 200%+
AIR Insiders get picks from expert investors and industry leaders sent straight to their inbox every week. Picks like:
Jason Calacanis recommending Uber at $25/share (200%+ return)
Anthony Scaramucci recommending Bitcoin at $29,863 (200%+ return)
Sim Desai recommending OpenAI at an $86 billion market cap (200%+ return)
Looking to invest in real estate, private credit, pre-IPO ventures or crypto? Just sign up for our 2-week free trial so you can experience all the benefits of being an AIR Insider.
The idea hit while you were ranting to a friend
“This should exist. Why doesn’t this exist?”
They laughed.
You moved on.
But it stuck.
You kept thinking about it.
Sketching little pieces.
Replaying the pitch in your head.
Then last night…
You saw someone else post it.
Same concept. Worse execution.
Now they’re going viral.
You don’t need more thinking time.
You need launch mode.
That’s what NTE Zero to One is for.
You bring the spark.
We bring the team and emotional support.
$49 to get unstuck.
And build the thing you already know should exist.
Would You Bet On This? — Poker Night: “Visualize Your Value” Edition
In the smoky backroom of a WeWork somewhere between Seed and Series A, four operators sit around a poker table.
Blinds are up. The pitch is in.
The founder lays down their hand:
“It’s a platform that turns boring decks into visuals that actually sell.”
“Upload your pitch, we spit out diagrams, storyboards, visuals tailored to your value prop.”
“It’s like if McKinsey, Pixar, and Figma had a baby.”
Tension. Silence. Then...
VC #1: The Fold
Pushes their chair back. Tosses in their cards.
“Pass. Enterprises already have brand teams. What’s stopping them from making this in Canva?”
Everyone nods… but a little too fast.
He sips his $14 cold brew, satisfied. But deep down, he knows:
He once lost a deal because a 50-slide deck made no sense.
And he still doesn't know what that portfolio company does.
VC #2: The Bluff
Raises aggressively.
“Y’all are sleeping on this. Everyone talks product-led growth. This is pitch-led growth.”
But he’s sweating.
He hasn’t even looked at the deck for his own fund.
His LP update has 7 bullet points and 3 typos.
He’s bluffing hard.
But also?
He’s kind of in love.
VC #3: The Wait-and-Seer
Calls. Keeps it cool.
“I like it. But how do you differentiate from design agencies or AI slide tools?”
Fair question.
The founder counters:
“This isn’t just prettier slides. It’s a thinking tool.
It finds your value, frames it visually, and lets teams align fast.”
Still, Wait-and-Seer shrugs.
“Maybe. Call me when Palantir uses it.”
VC #4: The All-In
Doesn’t blink. Shoves the whole stack forward.
“All in.”
“Decks don’t sell. Stories do.”
Everyone turns.
“This is a product for clarity. And clarity is king.”
“Founders pitch confused. Sales decks ramble. No one remembers your ‘platform for enabling cross-functional excellence.’”
“You want funding, hires, deals? Get understood fast.”
Then he adds the closer:
“Figma won by turning design into collaboration.
This could win by turning strategy into storytelling.”
Final Tally
VC 1: Out.
VC 2: Bluff-called.
VC 3: Still thinking.
VC 4: All-in.
Pot’s building.
Idea’s real.
Would you bet on this?
Some startup ideas are so weird, they might actually work.
Here are 3 from NTE Pro that split the room:
One investor laughed. Another said, “This is a $100M play.”
Founders either go all-in or rage-quit the group chat.
Let’s dive in:
#3 – The Intensity Gym OS
💪 “Build a gym that adjusts to your energy, not your schedule.”
Your Whoop ring talks to the front desk.
Lights shift. Music changes.
One day it's cold plunge + silence.
Next? Group deadlifts and 200 BPM rage music.
It’s Equinox meets aura ring meets mood ring.
🗣️ Founder voiceover:
“My cofounder said this was a cult.
I said: exactly.”
#2 – The Instant Podcast Ad Machine
🎙️ “Turn any idea into a fake podcast ad, instantly.”
Input: your startup pitch.
Output: a slick 30-second video that feels like a podcast sponsor read it.
No studio. No voice actor.
Just podcast-style video ads on demand.
You’ll be in someone’s feed before you’ve even launched the site.
🗣️ Founder voiceover:
“We made 50 fake ads.
Closed 3 real clients.”
#1 – Bet On People, Not Startups
💸 “A decentralized way to invest in talent, not companies.”
It’s a fantasy draft… for actual humans.
Back a 17-year-old AI builder.
A crypto trader in Thailand.
Or a designer who hasn’t missed a trend in 3 years.
If they win, you win.
🗣️ Founder voiceover:
“Every VC said this was illegal.
So I knew we were onto something.”
👀 That’s just 3 of the 4,500+ inside NTE Pro.
Some are weird. Some are brilliant.
All of them? Unclaimed.
👉 Join NTE Pro.
Bet on something a little unhinged.
Before someone else builds it first.
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