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• Daily Idea - Voice CRM

• Sales Tech - some good, mostly trash

Talk, log, remind, sell, repeat

Inspired by @bgurley on BG2 Podcast

The One Liner

Talk to your CRM like you talk to a person

The 140 character tweet (or X) version

CRMs are a pain. This isn’t. Just talk, and it listens. Voice-powered, AI-driven, zero manual entry. Your sales team will thank you.

The Longer Story Version

The Problem

CRM systems are supposed to help sales teams close more deals. Instead, they slow them down.

Every salesperson knows the drill—endless clicking, manual data entry, digging through notes just to figure out the last convo with a lead. Instead of selling, they’re stuck updating fields and logging calls. It’s like making an NBA player fill out paperwork before every dunk.

Most CRMs weren’t built for humans. They were built for managers who want reports. So what happens? Reps either spend hours manually updating, or (more likely) they just… don’t. And that means bad data, missed deals, and frustration all around.

The Solution

What if your CRM worked the way you actually talk?

With Voice CRM + AI, you just speak, and it handles the rest.

✅ Talk, don’t type – "Hey, log that Jake from Acme called. He’s ready to move forward—follow up Monday." Boom. Done.
✅ Find info instantly – "What was the last thing I said to Sarah at Stripe?" Instant recap.
✅ Smart reminders – "Remind me to ping Mike in two weeks." It does.
✅ Real-time insights – "How many deals are in my pipeline this month?" AI breaks it down.

This isn’t just a fancy voice recorder. It’s an AI-powered system that understands context, updates records automatically, and keeps your pipeline organized without the busywork.

How We’d Build It

🔹 LLM-Powered Voice Recognition – Whisper API + OpenAI (fine-tuned for sales convos).
🔹 Real-Time Data Sync – Integrates with Salesforce, HubSpot, Pipedrive, or a custom CRM.
🔹 Voice-to-Action AI – GPT-4 interprets intent, translates speech into structured CRM updates.
🔹 Cross-Platform Access – Works via mobile app, web, or a Slack/Teams bot.
🔹 Auto-Summarization – AI condenses calls & meetings into key action points.

Tech Stack: Whisper (speech-to-text), OpenAI/GPT-4 (LLM), LangChain (processing), Zapier/Make (automation), Firebase/AWS (backend).

Why It Needs to Exist

Sales teams hate CRMs, but businesses need them. This makes both sides happy.

• For reps: Less friction. More selling.

• For managers: Accurate, up-to-date data without nagging.

• For customers: Faster responses, better follow-ups.

The best tools remove obstacles instead of creating them. Voice CRM isn’t just a new interface—it’s how CRMs should have worked from the start.

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Sales Tech Is Booming (and is mostly trash)

Salespeople don’t need another CRM add-on (except maybe Voice CRM like above).

They don’t need another dashboard.

And they definitely don’t need another AI tool that "boosts productivity" but actually just gives their manager a new way to track them like an overbearing parent with a Life360 app.

But every day, there’s a new startup promising to 10x sales efficiency. And 90% of them are junk.

So why do they keep popping up? And more importantly—where’s the gold?

💸 The $10B Question: How Do We Help Salespeople Actually Sell?

Sales is simple: talk to more people, close more deals, make more money.

Everything else—pipeline updates, admin work, note-taking—is just the necessary evil that gets in the way.

So when you think about building a startup in this space, start with one rule:
🔥 Does this actually help a salesperson sell? Or is it just tracking work disguised as productivity?

If you build for the rep instead of for the manager, you’ll win.

🛠️ Tools That Don’t Suck (And Why)

Here are a few that actually make life easier for salespeople:

1️⃣ Dooly – Auto-syncs notes to Salesforce. Saves hours of manual input. (Because no rep wants to update Salesforce, let’s be real.)

2️⃣ Warmer.ai – Generates actually good personalized icebreaker emails using AI. (Not “I see you went to Penn State,” but real stuff.)

3️⃣ Lavender – Live feedback while you write emails. Helps you not sound like a robot.

4️⃣ Aircover – Real-time call coaching, but without making you sound like a hostage reading a script.

5️⃣ Gong – Like a DVR for sales calls. The only reason reps tolerate this is because it actually helps them close more deals.

All of these work because they either save time or help close more deals.

💡 Where’s the Next Big Opportunity?

If you’re looking to build a sales tech startup, here are three billion-dollar gaps:

🚀 Follow-Up Automation That Feels Human – Every rep knows: the money is in the follow-up. But most follow-ups are robotic or forgotten. A tool that crafts hyper-personalized follow-ups (based on past conversations, LinkedIn activity, etc.) would print money.

📞 AI-Powered Warm Intros – Cold emails suck. What if a tool could scan your network (LinkedIn, email, Slack) and suggest warm intros automatically? “Hey, you know Bob at Company X. Here’s a template to ask for an intro.” No one wants to cold call if they don’t have to.

⏳ Live Battle Cards – Imagine a tool that listens to a call in real time and auto-populates objections & answers based on the competitor mentioned. No more scrambling to find that one Google Doc buried in Notion.

💰 The Sales Tech Cheat Code

Here’s the kicker—if you build something that actually helps a rep close a deal, their company will pay any price for it.

Build for the rep, not the VP of Sales. Make them money, not just track their time.

That’s the difference between another forgettable SaaS tool and the next Gong.

One More Meme