GM. This is Needs to Exist (aka NTE), today a startup idea to optimize your fitness, nutrition, and mental well-being. Not bad.

Here’s what we’ve got for you today.

• Daily Idea - Personalized Health Simplified

• Trumps Tariffs - what it means for startups?

Personalized health optimization, fully integrated.

The One Liner

Your personal health strategy, simplified.

The 140 character tweet (or X) version

Busy life? Get an AI-powered, expert-driven health service that designs your nutrition, fitness, recovery, and mental well-being around you.

The Longer Story Version

The Problem
Health advice is everywhere, but most of it isn’t tailored to you.

Sure, you can follow generic plans—but how often do they really stick?
It's exhausting to juggle multiple professionals for nutrition, fitness, sleep, and mental health. Meanwhile, preventable health issues pile up because no one’s connecting the dots.

Why? Healthcare today is reactive. It waits for you to break before offering a band-aid.

What you really need is a system that gets ahead of your health and builds around you.

The Solution
What if you had your own health advisory team—on call, working proactively—without spending thousands on separate appointments?

Here’s how it works:

1. Custom Diagnostics: Start with regular tests for bloodwork, fitness, body composition, and more.

2. Personalized Plans: Your nutritionist crafts a diet plan that matches your biomarkers, with meals delivered to your door. A personal trainer creates a custom workout program.

3. Integrated Support: Sleep coach, mental health expert, and doctor work together, adjusting weekly based on your stress levels and progress.

4. Convenience Built-In: No more coordinating multiple services. Everything you need is in one app, with data-driven updates and reminders.

It’s like having a personal McKinsey—but for your health. Proactive, tailored, premium.

Tools We’d Use

• AI for data insights and personalized recommendations

• Wearable integrations (Apple Health, Fitbit, WHOOP)

• Labs API for diagnostics (e.g., Quest Diagnostics, Labcorp)

• Bubble for app development (to launch faster)

• Telehealth integrations (e.g., Doxy.me, Amwell)

• Zapier to automate health data syncing across services

Why It Needs to Exist
Because waiting for a problem to show up is a dumb health strategy.

This service helps busy people get—and stay—healthy with data-backed, personalized plans. It’s not for everyone. But if you’re the type who knows investing in your health is the ultimate flex, this changes the game.

It’s time to stop managing your health like a side hustle.

Tariffs are coming?

So, here we go again. Rumor has it that Trump is dusting off his trade war playbook. The word on the street? Big-time tariffs on imports from Canada, Mexico, and China could drop soon: 25% on Canada and Mexico, 10% on China.

Yeah… if you’re running a startup that depends on imported goods, that’s not great news.

But let’s take a step back. What’s a tariff anyway, and why should you care?

Tariffs 101 (aka The Tax You Didn’t Ask For)

A tariff is basically a tax on stuff coming into the country. Politicians love to say it’s a tool to “protect” U.S. industries by making foreign products more expensive. The idea is that if imported goods cost more, businesses will either:

1. Start buying American-made products, or

2. Pass the higher costs to customers, making imports less attractive.

That’s the theory. In reality, businesses (especially startups) often eat these costs, margins shrink, and customers complain when prices go up. It’s like trying to win a fight by punching your own supply chain in the face.

Now, these potential tariffs are part of a broader political agenda—Trump’s talking points involve cracking down on illegal immigration, drug trafficking, and boosting American manufacturing. But whether or not those goals are achieved, tariffs will disrupt global trade, and the ripple effect could smack startups hard.

Who’s About to Feel the Pain?

Here’s a short list of businesses that might get hit:

• E-commerce: Clothing, electronics, home goods—all affected.

• Tech startups: Importing components like chips or screens? Get ready to pay more.

• Food & Beverage: Think packaging materials, equipment, and even raw ingredients.

For example, if you’re a DTC startup selling fitness gadgets, a 10% tariff on electronics from China means higher costs for your supplier. You either absorb the extra costs or increase prices (and risk losing customers).

Same goes for startups making electric scooters, IoT devices, or even organic chocolate bars that come wrapped in imported materials. No one’s safe.

How Startups Can Flip Tariffs into Opportunity

Tariffs suck. But in every crisis, there’s opportunity. Here’s how you can stay nimble:

1. Negotiate Like Your Life Depends on It

You’ve got leverage—your suppliers don’t want to lose your business. Try locking in rates or negotiating better terms before tariffs hit. If you're their steady customer, they'll work with you.

🛠 Tool: Use Handshake.com to streamline supplier communication and negotiate contracts digitally.

2. Find New Suppliers (Fast)

China, Mexico, and Canada aren’t the only players. Vietnam, Indonesia, and Eastern Europe have quietly become manufacturing hubs. Explore options.
Domestic suppliers may also be more competitive than you think—especially with import costs climbing.

🛠 Tool: ThomasNet is like a B2B matchmaking site for U.S. manufacturers.

3. Hedge Your Bets with Inventory

If you have the cash, consider stockpiling high-margin or essential products before the tariffs take effect. This gives you a pricing buffer. But don’t overdo it—you don’t want to be stuck with inventory if demand tanks.

4. Test Price Increases in Phases

If costs rise, you may need to raise prices. But there’s a right way to do it. Start by testing small price bumps on your best-selling products. Measure how customers react before rolling out broader increases.

🛠 Tool: Use Shopify or WooCommerce's pricing A/B testing features to track price elasticity and conversion rates.

5. Look for Tariff-Free Opportunities

Some products, markets, or materials aren’t affected by these tariffs. Can you pivot part of your business to these areas? For example, if your main supplier is in China, but a similar product is available from the Philippines, switching might save you.

🛠 Tool: Export.gov helps you identify trade-friendly regions and industries with lower tariffs.

What Happens If You Do Nothing?

Simple: Your costs go up, your margins shrink, and you’re in a race to the bottom. Competitors who plan ahead will outlast you. Don’t let that be you.

Think of this as a stress test for your business. Can your startup survive with a 10–25% increase in costs? If not, it’s time to pivot—fast.

What If the Tariffs Don’t Pass?

Best case scenario: The tariffs don’t happen. But here’s the thing—this won’t be the last time the U.S. toys with trade policy. Building tariff-resilient systems (multiple suppliers, better pricing strategies, stronger customer loyalty) will keep your business flexible, no matter what political curveballs come your way.

What’s Next?

Stay sharp. If you hear “tariffs” in the news again next week, don’t be surprised. Governments use trade policies like chess moves—always setting up the next play.

In the meantime, audit your supply chain. Negotiate better deals. Diversify suppliers. And keep your business adaptable.

One More Meme