GM, This is Needs to Exist (aka NTE), delivering you a startup idea that’ll make niche experts bestselling authors without losing control or royalties.

NTE Pro – $99/year turns you into the person who always “had the idea first,” with nearly 5k untapped plays no one’s even looking at yet.

Letting billion-dollar sparks die in the dark?
NTE Zero to One turns quiet whispers into market-shaking moves.

Check out all the past newsletters here

Here’s what we’ve got for you today.

• Daily Idea - Own Your Story

• Reality Show Confessional

Own Your Niche, Keep Royalties

Publish it → Own it or Miss Out.
Want NTE Zero To One to make it real?

The One Liner

Turn your niche expertise into a bestseller without begging publishers.

The 140 character tweet (or X) version

You know your topic inside out. We handle everything else, editing, design, marketing, and distribution, so your book hits the right hands and pays you more.

The Longer Story Version

The Problem

Writing the book is the fun part.
What comes after? Pure chaos.

If you’re a niche non-fiction author, an expert in crypto tax law, rare orchid cultivation, or the economics of antique train stations you’ve got the knowledge but not the playbook.

You don’t know how to design a killer cover, get on podcasts, run ads that don’t burn cash, or land your book in front of the exact people who care.

Traditional publishers? They’ll take 85% of your revenue and still make you do most of the marketing.

Generic self-publishing platforms? They’ll let you upload a PDF and wish you luck.

The Solution

A full-stack publishing partner that turns niche experts into thought leaders without touching your royalties.

How it works:

1. Manuscript to masterpiece – Editing, formatting, and cover design that actually sells.

2. Audience ignition – Custom marketing funnels, PR outreach, and launch strategy built for your niche.

3. Multi-channel domination – Amazon KDP, IngramSpark, direct-to-consumer, plus email list growth and upsells to courses or consulting.

You keep control. You keep the cash. We bring the growth engine.

How We’d Build It

Product Build – 3 Stages

Stage 1 (Crawl):

• Build a Notion-based “Author OS” with checklists, vendor recommendations, and templates.

• Concierge service via Zoom + Airtable to manage each author’s journey.

• Use Canva Pro + Fiverr Pro for cover design in MVP.

Stage 2 (Walk):

• Launch a custom portal with progress tracking, integrated editing tools, and one-click distribution to Amazon KDP + IngramSpark.

• Add built-in marketing assets generator (social graphics, ad creatives).

Stage 3 (Run):

• AI-powered market positioning tool that analyzes your manuscript and recommends keywords, comps, and ad strategies.

• Direct integration with ad platforms + podcast booking services.

GTM – 3 Stages

Stage 1 (Crawl):

• Steal traffic from existing self-publishing Facebook groups & subreddits.

• Publish “How I sold 1,000 books in a weird niche” case studies on Medium/LinkedIn.

Stage 2 (Walk):

• Partner with niche communities (e.g., Substack writers, indie educators) to run joint webinars.

• Launch a free mini-course on “Publishing Your First Book Without Losing Your Shirt.”

Stage 3 (Run):

• Build a “Book Launch Hall of Fame” showcasing client results (video testimonials + revenue numbers).

• Paid search for “self-publish [topic] book” + retargeting funnel with lead magnet “Niche Book Marketing Playbook.”

Why It Needs to Exist

Because too many brilliant people are letting their life’s work die as a Word doc on their desktop.

Here’s the sad truth:
The world doesn’t reward “most knowledgeable.” It rewards “most known.”
That’s why a dude who read three Wikipedia pages on your subject might be selling courses and speaking at conferences… while your 10 years of deep expertise sits invisible.

The book is your Trojan Horse. It’s your ticket to being seen as the voice in your niche. But traditional publishing is a bad deal, and DIY is a minefield.

We exist so the world’s best ideas don’t get buried under bad marketing and broken distribution.
We make sure niche experts get the same marketing muscle as bestselling authors, without selling their soul or their royalties.

This isn’t about publishing a book.
It’s about owning your niche.

Most people waste hours guessing what ad will work

A Message From Our Partner

AdCreative.ai skips the guesswork, AI whips up scroll-stopping ad creatives in minutes, already optimized for clicks and conversions.

If you’re pulling ideas from NTE, this is your cheat code: the moment you spot one worth building, you can launch ads the same day without touching Photoshop or hiring a designer.

Test faster. Burn less cash. Go from “idea” to “paying users” before your competition even drafts their first headline.

Your startup deserves better ads, AdCreative.ai makes them for you.

Your “one day” idea is getting old

The sketch on a napkin. The voice memo titled Next Big Thing. The note in your phone that hasn’t been opened since you swore “after the holidays.”

Ideas expire. Someone else will grab it, build it, and post the launch tweet while you’re still doomscrolling.

NTE Zero to One is your “no excuses” button with blueprints, tools, and a kick in the pants to take you from daydream to live link.

$49. We don’t just talk about building, we make sure you do it.

👉 Start before your genius gets gentrified.

Reality Show Confessional: Publish or Perish

Premise: A full-stack self-publishing platform for niche non-fiction authors. We handle editing, cover design, marketing, distribution, all while you keep control and most of the cash.

But instead of pitching you like a boring SaaS, we’re throwing this idea into a reality show.

[OPENING SCENE]
Camera pans across a villa in Bali. Six niche experts arrive, each clutching a manuscript like it’s a newborn child. Dramatic music swells.

Voiceover:
“Six authors. One dream: publish without getting crushed by the traditional machine.”

[Confessional Booths]

The Botanist (tucking hair behind ear):
“It’s between them and a publisher who ghosted me for six months. I’ve got 300 pages on rare orchids ready to go. But every time I email them, I get, ‘Thanks for your patience.’ My patience died three months ago.”

The Retired CEO (leaning back, hands behind head):
“I didn’t build an empire to give Amazon 85% of my royalties. If I can keep the cash and the control, I’m in. Otherwise, I’ll just start a consulting firm and call it a day.”

The Skeptical Historian (arms crossed, deadpan):
“Yeah, sounds nice… but who’s buying the first copy? Marketing a book is harder than writing one. And most authors think posting a launch tweet is enough. Spoiler: it’s not.”

[Cut to Debate Circle]

The Botanist: “This platform handles marketing.”
The Historian: “Everyone says they handle marketing. Then they send you a Canva template and wish you luck.”
The CEO: “What if they actually build the funnel? Ads, PR, podcast bookings, done for you. That’s worth paying for.”
The Historian: “If they can pull that off, I’ll write two books.”

[The Stakes]
Traditional publishing: Slow, takes your rights, eats your profit.
DIY: Fast, but you’re on your own in the marketing desert.
This platform: A hybrid that promises to be both fast and fully supported if it can deliver.

[Elimination Ceremony]
One by one, the contestants drop roses, uh, manuscripts into the founder’s lap.

• The Botanist says yes: “If this exists, my book’s out in six months.”

• The CEO says yes: “Keeping control is the ultimate flex.”

• The Historian… hesitates. “Show me proof you can sell books to people who don’t already know my name.”

[Narrator’s Take]
Here’s the truth bomb:
✅ The pain point is real—niche experts know their stuff but choke on marketing.
✅ The market is there—self-publishing is booming, and non-fiction is a branding weapon.
❌ The danger is execution—if this platform isn’t killer at audience-building, it’s just a nicer version of Amazon KDP.

Final Shot:
The Historian steps forward, manuscript in hand. “Prove you can sell this… and I’m in.”

Fade to black.

Why This Idea Works in the Wild:
Because the biggest opportunity isn’t publishing, it’s helping experts become the go-to name in their niche. The book is just the billboard.

Get this right, and you’re not just printing books, you’re minting thought leaders.

Leaked Footage: Founder Brainstorm at 2:14 AM

Grainy black-and-white video. Half-empty coffee cups. Someone’s pacing. Someone’s drawing circles and arrows on a whiteboard like their life depends on it.

Before the cleaning crew came in and erased it all, here’s what we caught:

• DryPair – The AI “Zero-Proof Sommelier” that nails your perfect non-alcoholic drink.

• Future Vault – A multi-generational genome vault so your great-great-grandkids still know your DNA.

• Provocative Products Studio – A launchpad for intentionally viral, conversation-starting brand stunts.

The other 5k ideas? Gone. Wiped clean before sunrise.

But they’re not lost forever… we’ve got them locked inside NTE Pro.

You know the drill, $99/year gets you in the room before the rest of the world hears about them.

👉 See the rest before they vanish again

Stop saying “I wish I could build an app.”

A Message From Our Partner

Glide turns you into a product ninja, no code, no team, no excuses.

You’ve got the idea. You’ve got the spreadsheet with all the data points. Now launch in hours, not months.

Why it works:

• Drag, drop, and your Google Sheet becomes a beautiful, mobile‑ready app.

• Build portals, dashboards, CRMs, or client tools that look pro without a developer.

• Throw in Glide AI, workflows, and templates and you’ve got an entire backend, front end, and logic layer without writing a line of code.

Try it now

One More Meme