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Idea Of The Day - Death Sucks, But Preserving Family Assets Can Be Profitable
GM. This is Needs to Exist (aka NTE), delivering daily startup ideas that even can save families from losing it all - after death.
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Here’s what we’ve got for you today:
Daily Idea - Digital Legacy Vault
Interesting Tweet - I Need Customers

Your Assets Afterlife App
The One Liner
Secure vault for the modern era of estate planning.
The 140 character tweet (or X) version
Everyone dies, but your assets shouldn’t disappear with you. A secure, unified solution for digital & traditional estate planning should be built.
The Longer Story Version
The Problem
We’re living in a digital-first world, but estate planning is stuck in the stone age. People die every day, leaving behind chaotic, incomplete trails of digital and traditional assets. Bank accounts get locked, crypto wallets vanish, and family members spend months (or years) untangling the mess.
Worse yet, there’s no centralized way to pass on digital assets like cryptocurrency, online accounts, or even streaming subscriptions. Your parents probably have a drawer full of paperwork. You? You’ve got a Google Doc—if you even have that.
The Solution
A single encrypted document that holds everything: bank accounts, crypto wallets, passwords, and instructions for accessing and distributing your assets. This document lives in a secure digital vault and is triggered by specific events—like your death—so it’s only shared when it’s needed.
You appoint a digital executor (a trusted friend or family member) who knows the document exists and can access it when the time comes. Simple, secure, and stress-free for everyone involved.
How We’d Build This
Start Simple: Begin with a Google Sheets-style encrypted tool where users can catalog all their assets. Think “TurboTax for estate planning.”
Layer on Security: Integrate bank-grade encryption and multi-factor authentication for storage and sharing. Use existing secure vault APIs to save time.
Automate Triggers: Build an integration with a service like Plaid or LifeHub to detect life events and activate the document-sharing process.
Add Legal Integration: Partner with estate lawyers to offer templates for wills and integrate compliance features for different jurisdictions.
Go Viral: Target tech-savvy millennials and Gen Z. Use storytelling marketing—“Don’t let your crypto die with you”—and highlight real-life estate planning horror stories.
Monetize It: Charge a subscription for the service ($5-$10/month). Offer premium features like legal consultation, joint access for partners, and advanced analytics on asset growth.
Why It Needs to Exist
Because the world isn’t slowing down. As more of our lives move online, the risk of losing assets—or burdening loved ones with chaos—grows exponentially. Crypto alone is a $1 trillion market, and over $100 billion worth of Bitcoin has already been lost forever.
This isn’t just a “nice-to-have” idea—it’s essential. Estate planning is a $180 billion industry, and nobody’s solving it for the digital age. You don’t just build this to make money (though you will). You build it because it’s a problem that everyone will face, and the solution is overdue.
If you’re a builder, this is your signal. Go make it happen.

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Interesting Tweet
Client acquisition wheel for startup founders 🎡
— Natia Kurdadze (@natiakourdadze)
5:58 PM • Dec 28, 2024
One More Meme
