In partnership with

GM. This is Needs to Exist (aka NTE), delivering you a startup idea that’ll make influencer marketing effortless and ROI-driven.

NTE Pro - $99/year gets you close to 5k startup ideas and fresh ones keep showing up like clockwork.

Ideas die in drafts.
NTE Zero to One hands you the tools to launch before doubt kicks in.

Check out all the past newsletters here

Here’s what we’ve got for you today.

• Daily Idea - Turn influence into your engine.

• Want to bet your paycheck?

Influencer marketing, done for you. Instantly.

Want NTE Zero to One to help you turn this idea into a real, revenue-driving product?

The One Liner

Influencers on autopilot. You just bring the product.

The 140 character tweet (or X) version

Tired of DM roulette? This tool connects you with vetted influencers, handles contracts, and tracks performance. You sell, it scales.

The Longer Story Version

The Problem

Running influencer campaigns today feels like Tinder meets spreadsheets.

You’re guessing which creator fits your brand. You’re sending cold DMs. You’re negotiating in broken email threads. You’re tracking conversions in a Google Sheet like it’s 2014.

It’s chaos. It’s slow. And it doesn’t scale.

Even platforms that exist? Overpriced marketplaces or black-box agencies that gatekeep talent and take 40% off the top. Yuck.

The reality: Every brand knows influencer marketing works. But almost no one knows how to run it efficiently, repeatedly, and profitably.

The Solution

This is influencer marketing turned into a product.

• Plug in your product — just describe what you sell, ideal audience, and budget.

• Get a curated roster — the platform matches you with influencers based on niche, past performance, tone, and engagement data. Not just followers.

• Set goals, not tasks — it auto-handles outreach, negotiation, contract, FTC compliance, and performance tracking.

• Pay only for results — clear pricing, clear deliverables, and no shady middlemen.

It’s like having a micro-agency in your pocket that is built for founders who don’t want to become marketers just to sell a great product.

How We’d Build It

Stage 1 – Scrappy MVP
Get something live fast with hidden gems + no code

• Matching Engine: Use People Data Labs + InfluData to enrich creator profiles beyond followers (think audience interests, psychographics, fake follower %).

• Outreach Flow: Build automated outreach using Clay + Smartlead to slide into DMs and inboxes with personalized offers.

• Backend Glue: Use Knack or Xano to store campaign data and performance.

• Front End: Bubble, Softr, or Typedream for a polished UI.

• Payments: Stripe + Usemotion for scheduling deliverables with creators.

Launch with 10–20 curated creators across a few verticals (e.g. beauty, productivity, fitness) and find your early brand champions.

Stage 2 – Intermediate Operator Mode
Make it feel like magic and run like a machine

• Dynamic Brief Generator: Auto-generate creative briefs for creators using GPT + Tome or Decktopus.

• Live Performance Dashboard: Plug in Triple Whale or Northbeam for real-time tracking of conversions by influencer.

• Smart Matching: Build your own lightweight LLM on top of enriched creator profiles to suggest optimal matches and collab types.

• GTM Stack: Run acquisition loops by offering “Free Influencer Test Runs” or partnering with eComm tools (e.g. Shopify plugins, Postscript, etc.).

Stage 3 – Pro Mode / Blitzscaling
Turn it into the go-to growth engine for DTC brands

• Creator CRM: Turn the backend into a CRM for brands to track influencer relationships like they track sales leads.

• Performance-Based Marketplace: Only pay per click, view, or sale — powered by transparent contracts and prebuilt integrations (Shopify, ReCharge, etc.).

• Verticalized GTM: Spin up micro-sites for “Influencers for Skincare,” “Influencers for Crypto,” etc. SEO + targeted ads + Sparkloop for viral referral loops.

• Community Layer: Build a Slack-like hub where creators + brands co-create, share results, and repeat wins.

Why It Needs to Exist

Because founder-led marketing is dead. Creator-led growth is here.

Influencer marketing shouldn’t require an agency, a spreadsheet, or your entire Sunday afternoon.

This tool turns influence into infrastructure and that’s how you scale in 2025.

Finally, a powerful CRM—made simple.

Attio is the AI-native CRM built to scale your company from seed stage to category leader. Powerful, flexible, and intuitive to use, Attio is the CRM for the next-generation of teams.

Sync your email and calendar, and Attio instantly builds your CRM—enriching every company, contact, and interaction with actionable insights in seconds.

With Attio, AI isn’t just a feature—it’s the foundation.

• Instantly find and route leads with research agents

• Get real-time AI insights during customer conversations

• Build AI automations for your most complex workflows

• Join fast growing teams like Flatfile, Replicate, Modal, and more.

Start for free today.

You had the idea while scrolling, half-distracted, half-inspired.

You even whispered, “Wait… this could actually work.”

But then?
A text came in. Your kid asked for a snack.
The moment passed.

Now the idea’s somewhere between “what was that again?” and “eh, probably dumb.”

NTE Zero to One is built for that moment….
when a good idea needs a push before it gets buried under life.

We help you turn napkin sketches into real products. Fast.

$49 to give your idea a fighting chance.

👉 Let’s build before it fades.

Would You Bet Your Paycheck?

Three operators. One idea.
Each gets $5K in pretend-but-emotionally-real money.
They can go long (bet it’ll crush) or short (bet it’s all hype and LinkedIn fumes).

Today’s idea:
🧃Influencer Marketing as a Service
A tool where brands input their product, budget, and vibe… and it does the rest.
Auto-matches them with vetted influencers, handles the outreach, negotiates rates, and tracks performance.
Basically: Zapier + Match.com + PR agent in a hoodie.

Operator #1: “I’m LONG and I’ll tell you why”

“Influencer marketing is still held together by DMs, spreadsheets, and hope.”

• Brands are throwing millions at creators but they’re doing it manually.

• Every DTC founder I know is winging it. They Google “TikTok skincare creators,” find one with a golden retriever, and pray.

• This tool makes influence programmatic. It’s not an agency, it’s a machine.

• People don’t want to do influencer marketing. They want to have done influencer marketing.

“The TAM is massive, the current process is trash, and if it works once it sticks.”

Verdict: Long $4K, Keep $1K for retargeting ads.

Operator #2: “I’m SHORT, and not just because I’m cynical”

“Every 6 months someone builds this and quietly shuts it down.”

• Influencer discovery tools already exist: CreatorIQ, Upfluence, Aspire.
  They’re bloated, mid, and barely get used but they’re there.

• Creators are humans, not widgets. You can’t just API your way to a great collab.

• Plus: Meta’s already building a native influencer brand hub.
  Why would brands leave the platform when Zuck bakes it in?

“This space is overbuilt, underloved, and eventually gets eaten by the platforms themselves.”

Verdict: Short the full $5K and go build something that prints B2B SaaS MRR.

Operator #3: “I’m torn… but here’s my call”

“This works if you niche the hell out of it.”

• The idea is mid until you go deep on a vertical.

• Influencers for crypto startups. Or new parenting brands. Or beauty founders targeting Gen Z.

• If it’s horizontal, it dies. If it’s vertical, it prints.

• Add some GPT auto-brief generator, integrate with Shopify + Triple Whale, and run it like a performance channel.

“Don’t sell influencer marketing. Sell revenue with a creator’s face on it.”

Verdict: Long $3K, hold $2K in cash, waiting for a verticalized MVP.

Final Score:

• Long: 2 votes

• Short: 1 vote

• The idea lives another day.

Would you bet your paycheck?

What Would You Build If You Had No Shame?

Most startup ideas are polite.
They raise a round. Build an MVP. Pivot quietly.
These? These were born in chaos.

Here are 3 real startup ideas from the NTE Pro vault that sound like late-night tweets but actually are awesome:

#1 – Sliceboard
Creators are sitting on a goldmine of abandoned content.
Slides, carousels, pitch decks all rotting in Notion folders.
This is a marketplace to sell that one good slide like it’s an NFT for PowerPoint junkies.
Unhinged? Yes. Valuable? Also yes.

#2 – Belief-Based Marketing
Psychographics > demographics.
This tool scrapes Reddit, Substack, and X to find weirdly aligned micro-audiences like “eco-capitalists who love oat milk” or “software engineers in their Greek mythology era.”
Your next ad campaign just got disturbingly niche.

#3 – Local Legends Trading Cards
Every town has That Guy™, the mayor with parrots, the singing bartender, the deli guy with conspiracy theories.
Why not turn them into collectible trading cards?
It’s Pokémon for small-town chaos. And people will buy them.

Want more? Of course you do.
NTE Pro has 4,500+ ideas like this, absurd on the surface, sharp underneath.

👉 $99/year. Zero gatekeepers. Maximum dopamine.

Click here and start building like nobody’s watching.

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