In partnership with

GM. This is Needs to Exist (aka NTE), dropping the startup that insures your audience before a platform can delete it.

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If you’ve ever thought “I just need ONE idea to change everything,” this is where that idea is hiding. It’s $99 for a year of unfair advantage less than what you spent on DoorDash last weekend.

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Here’s what we’ve got for you today.

• Daily Idea - Creator Risk Solved

• Creator Courtroom

Your Audience Deserves Real Protection

The One Liner

Insurance for your social accounts. Sleep while your audience stays safe.

The 140 character tweet (or X) version

Your social account is your business. This tool protects it - monitoring, recovering, and insuring you when black-swan suspensions or hacks hit.

The Longer Story Version

The Problem

Losing a social media account is the new house fire.
Creators wake up one morning andgone.
Years of audience-building erased by:
• Random suspensions
• Hacking
• Deepfake impersonators
• Bot attacks
• Algorithmic over-policing
• Black-swan moderation events

And here’s the real madness:
Platforms don’t care.
There’s no hotline. No rep. No insurance.
If you’re a creator, a coach, a small business, a media brand, this is the equivalent of running a store with no locks, no cameras, and no fire extinguisher.

Your income, identity, and customer base live inside an app.
One bad day and the whole thing evaporates.

The Solution

A simple, AI-powered safety layer that protects your most important digital asset: your audience.

Here’s how it works:
You connect your accounts.
The system watches for early warning signs like shadowbans, impersonators, suspicious logins, bot bursts, copyright strikes, fake reports.
If anything looks off, the system flags it before the damage hits.

If the worst happens?
A rapid-response recovery team steps in with specialists who know how to escalate directly to platform reps, appeal takedowns, and unwind hacks.

And for monetized accounts, there’s coverage: financial compensation for downtime, suspended income, or wrongful account losses.

Think of it as disability insurance for creators + identity protection + an elite recovery team wrapped into one product.

How We’d Build It

PHASE 1 – The Prove-It MVP (Fast, scrappy, revenue day one)
Goal: recovery-first, insurance later.
• Use Vibes or Vessel to instantly spin up the onboarding + dashboard without engineering bottlenecks
• Pull public signals using X/TikTok/IG unofficial endpoints via FauxAPI-style wrappers
• Build lightweight anomaly detection using a fine-tuned LLM (OpenAI or Claude Haiku) fed daily behavioral deltas
• Partner with small creator agencies for first customers (low fraud risk, clear value, good case studies)
• Recovery team = human + AI: use Pylon + Google Vertex + Flowise for internal triage workflows

This phase answers one question:
Will people pay to not lose their livelihood?
(Yes. Immediately.)

PHASE 2 – The Real Product
• Add true cross-platform monitoring (login anomalies, engagement cliffs, impersonator fingerprinting)
• Build a “claim package generator” that drafts platform appeal letters using prior win data
• Integrate Slack/WhatsApp emergency alerts
• Offer business-tier plans with revenue documentation syncing (Stripe, Kajabi, TikTok Shop, YouTube Studio)
• Expand to agencies, MCNs, and talent managers

PHASE 3 – The Scalable Insurance Engine
• Actuarial modeling based on behavioral risk scoring
• Optional revenue replacement (tiered by past performance)
• Deep platform escalation partnerships
• Global coverage rules baked into underwriting
• Automated cross-platform audience backup & migration
• White-label for agencies, banks, creator platforms

At this point, it graduates from “safety tool” to “the standard insurance layer for digital identities.”

Why It Needs To Exist

Because creators, small businesses, and online entrepreneurs are the fastest-growing small business segment and they’re operating without any safety net.

Platforms crack down unpredictably.
AI impersonation scams are exploding.
Deepfakes are everywhere.
Hacking is nonstop.
Appeals take weeks, if ever.
Millions of people rely on TikTok, IG, YouTube, and X as their #1 revenue channel.

We insure homes, cars, shipments, phones…
But not the thing more valuable than all of them:
Our audience.

This gives creators leverage, stability, and peace of mind.
It’s inevitable.
It’s overdue.
And whoever builds it first becomes the Allstate of the creator economy.

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THE CREATOR COURTROOM

THE CASE OF THE DELETED TIKTOK

The courtroom is packed. Influencers in oversized hoodies. Agencies in Patagonia vests. A jury box of Boomers who still print boarding passes.

Today’s case: Should social media account insurance exist?
The stakes: millions of creators depending on platforms that treat support tickets like spam.

The judge bangs the gavel. “Court is now in session for The Case of the Deleted TikTok.”

The Prosecution

The prosecutor steps forward, a guy who looks like he owns too many ring lights.

“Ladies and gentlemen of the jury,” he begins, “these platforms are chaos engines. They’re slot machines with Terms of Service. They delete accounts for sport. One bad keyword, one angry bot swarm, one accidental background song, and boom, gone.”

He waves a stack of screenshots like they’re smoking-gun evidence.

“Here we have a mom blogger banned for ‘terrorism.’ A travel creator flagged for ‘nudity’ because she wore a tank top. A chef suspended because TikTok thought saffron was contraband.”

He paces dramatically. “These creators lose their income overnight. Their audience. Their identity. And do the platforms care? No. They send you an automated message saying ‘We appreciate your patience.’”

He turns to the jury. “We insure cars. Homes. Phones. Why not the thing creators depend on most, their accounts?”

The influencers nod like churchgoers at a revival.

The Defense

The defense attorney stands up, a middle-aged guy who only discovered emojis last year.

“This is simple,” he says. “If creators don’t want to lose their accounts… don’t violate the guidelines.”

A chorus of groans erupts. Someone in the back yells, “Bro, my account got taken down for posting a salad recipe.”

He adjusts his glasses. “Platforms don’t randomly delete accounts. Just follow the rules.”

He presents a printed copy of TikTok’s guidelines, all 97 pages of them and drops it on the table, and it thuds like a bowling ball.

“Creators must exercise personal responsibility,” he says. “You don’t insure someone who keeps driving into walls.”

The influencers boo. A beauty creator throws glitter.

The Expert Witness

The paranoid cybersecurity expert shuffles to the stand with a laptop covered in stickers like “I VOID WARRANTIES.”

He doesn’t wait for a question.

“Your Honor, the problem isn’t creators,” he says. “It’s the bots. The deepfakes. The impersonators. The bad actors. The algorithmic auto-bans.”

He pulls up a chart. The Boomers lean forward as if the chart explains Bitcoin.

“Hacking up 400% this year. AI impersonation up 700%. Coordinated reporting attacks? Everywhere. Platforms can’t keep up.”

He slams his palm on the stand. “Creators aren’t breaking rules. They’re getting hit by black-swan events they can’t predict. Insurance isn’t optional, it’s mathematical.”

The prosecutor beams. The defense lawyer looks like he wants to crawl under the desk.

The Jury Deliberates

The Boomers shuffle into the deliberation room.

One whispers, “What’s a TikTok?”
Another: “I thought it was the China spy app.”
Another: “Why don’t influencers just get real jobs?”
Grandma in the corner: “I like that cooking lady. They deleted her? That seems rude.”

After two hours, the foreman returns.

“Your Honor… we’re hung. Half of us think creators deserve protection. Half think TikTok is a national security threat.”

The judge sighs.

The Verdict

Mistrial.

The prosecutor shrugs. “Fine. We’ll take it to the market instead.”

Because the truth is simple:
When a jury of Boomers can’t understand the stakes,
and platforms can’t protect the people earning their money,
you don’t wait for justice…

You build the insurance.

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

FROM THE FUTURE, WITH LOVE

A quick note from Future You:

“Hey. I don’t want to freak you out, but the thing that changed everything for me wasn’t a mentor, a course, or a mastermind. It was discovering one idea, literally one inside NTE Pro.

Not 100 ideas.
Not a 10-week bootcamp.
One spark that turned everything else into momentum.

And because you haven’t seen them yet, here are three from my timeline you should look at today:

• The Chrome extension that turns every calendar event into a money-making workflow
• The platform that helps parents turn their kids’ hobbies into micro-businesses
• The AI agent that negotiates every bill, subscription, and contract you’re overpaying for

You don’t realize this now, but you’re closer than you think. I only needed one idea from NTE Pro to change the trajectory.

So do the version of us who already made it a favor:
Go look at the nearly 6,000 ideas inside NTE Pro - new ones added every day, across categories you didn’t even know you needed.

If your future self could buy you one thing… it would be this.”

One More Meme