In partnership with

GM. This is Needs to Exist (aka NTE) - today we make you actually want to hear a product pitch.

The thought of Tinder gives you nightmares? Don’t sweat it—here are 1,500+ startup ideas that might click better for you. Sign up now and swipe smarter!

And for some free ideas check out all of our past newsletters.

Here’s what we’ve got for you today.

• Daily Idea - Swipe to discover brilliance.

• Startup Pitch - Get To The Point…quick.

Swipe. Discover. Love New Pitches.

The One Liner

Swipe pitches. Discover products. Engage.

The 140 character tweet (or X) version

Tinder for sales pitches. Swipe left to skip, swipe right to explore. Quick, fun, and totally addictive.

The Longer Story Version

The Problem

Traditional ads? Overwhelming.
Endless emails? Ignored.
Finding new products or services shouldn’t feel like digging through a dumpster fire of irrelevant offers. People want simplicity, fun, and personalization, but what they get instead are generic ads and spam.

The Solution

An app that makes discovering products fun again. Swipe left to skip. Swipe right to say, “Tell me more.”

Here’s how it works:

• Instant Discovery: Open the app, and you’re in—tailored pitches curated just for you.

• Swipe to Decide: Love it? Right swipe and connect with the business. Hate it? Left swipe and never see it again.

• Smarter Every Day: The app learns what you like and serves you better pitches every time.

It’s Tinder, but for pitches. Fast. Fun. Efficient.

How We’d Build It

• Swiping Magic: Use React Native Gesture Handler to nail that buttery-smooth swipe.

• Smart Matching: Add Amazon Personalize or Google Cloud AI to recommend pitches based on your vibe.

• Simple Backend: Fire up Firebase for real-time data and pitch tracking.

• Insights FTW: Integrate Mixpanel to see what’s working and optimize the experience.

Why It Needs to Exist

Because discovering cool stuff shouldn’t feel like a chore.

What if finding your next favorite product felt as fun as swiping right on a hot match? This app isn’t just about sales—it’s about giving people an effortless, exciting way to connect with things they actually care about.

Swipe. Discover. Repeat.

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The Costco of startup ideas

All the startup ideas, none of the nonsense.

• Over 1,500 Startup Ideas? Yeah, We’ve Got That: Dive into a treasure trove of business concepts that just keeps growing—because, apparently, the world never runs out of ideas.

• Searchable and Categorized—Like a Dream, Right?: Quickly find what you need without tearing your hair out. It’s all neatly organized, so you don’t have to be a detective to figure it out.

• Handpicked from Hundreds of Legit Sources: We sifted through the noise, so you don’t have to. These ideas come from trusted places—not your uncle’s “brilliant” inventions.

• Action Plans? Oh, We Thought of Everything: No vague nonsense here. Each idea comes with real, actionable steps so you can actually do something with it. You’re welcome.

The 3 Second Test

When you’re creating a startup, your idea lives or dies by one question:

“Who Is This For?”

Whether you’re pitching to investors, crafting your landing page, or running ads, people need to know—instantly—that what you’re building is for them.

Here’s the kicker: If you don’t answer that question in 3 seconds, you’ve already lost them.

💡 The Startup Creator’s Rule
When brainstorming your product, your pitch, or even your tagline, ask yourself:

• Who are you solving a problem for?

• Can they see that clearly in a few seconds?

The first impression matters more than you think. If your startup is trying to be everything for everyone, you’re diluting your value.

Instead of this:
❌ “We’re building an all-in-one platform to improve workflows…”

Try this:
✅ “For small business owners overwhelmed by admin tasks…”

The clearer your target audience, the stronger your startup’s foundation.

🧠 Why This Is Critical for Startups
Startups thrive on clarity. Customers need to understand your value fast, especially when you’re working with limited resources.

People instinctively pay attention when they feel seen. Mention their role, their problem, or their dream, and you’ve created an instant connection. This principle doesn’t just work for ads—it’s how you position your startup at every stage:

• Your pitch deck: “We’re helping ecommerce founders reduce returns…”

• Your homepage: “For creators struggling to monetize…”

• Your cold email: “You’re a SaaS founder scaling your first sales team…”

🎬 How to Apply This While Building Your Startup

1. Start With the Problem
   Who’s the real audience? Define their exact pain point.

2. Be Specific
   “We help SaaS founders reduce churn” beats “We improve customer retention for all businesses.”

3. Test Your Messaging
   When you describe your idea, do people immediately say, “That’s me!”? If not, refine it.

💎 Startups That Nail This
Every successful startup starts with clarity:

• Airbnb wasn’t “a platform for travel”; it was “a way for travelers to find affordable stays.”

• Shopify wasn’t “an ecommerce solution”; it was “a tool for entrepreneurs to build online stores.”

Your idea might be brilliant, but if the right audience doesn’t instantly see themselves in it, it doesn’t matter.

Ask yourself this as you build: Can someone see your idea and immediately think, “That’s for me”? If not, go back to the drawing board. Your first 3 seconds matter more than you think.

Test this mindset early and often. You’ll thank yourself later. 👇

One More Meme