GM. This is Needs to Exist (aka NTE), delivering you a startup idea that helps SaaS founders keep customers longer and churn lower.

Over 2k+ startup ideas I can get right now? Sign me up!

Check out all the past newsletters here

Here’s what we’ve got for you today.

• Daily Idea - Outsource SaaS onboarding

• Friction for everyone

Outsource onboarding. Boost retention fast.

The One Liner

Rent a pro team to onboard your customers for you.

The 140 character tweet (or X) version

Most SaaS products die in the setup phase. This agency handles onboarding for you—so customers stick, stay, and actually succeed.

The Longer Story Version

The Problem
Most software never gets used right.

You spend months building the product, the landing page is clean, the pricing’s right—and the customer signs up.

Then… crickets.

They log in, poke around, get confused, and bounce. Not because the product sucks—but because nobody helped them get started. No walkthrough, no nudge, no hand-holding. Just “welcome” and “good luck.”

We obsess over acquisition, but churn is the silent killer. And bad onboarding? It’s the #1 cause of it.

The Solution
Outsource your onboarding.

This agency plugs into your company like a modular customer success team. We study your product, build the onboarding experience you should have built, and run it for you.

How it works:

• We hire & train onboarding specialists.

• They become product experts—fast.

• We write the scripts, design the flow, and build the experience.

• Your customers get 1:1 calls, emails, tutorials, or whatever's best.

• You watch retention go up, churn go down, and support tickets drop.

Whether you're a $29/mo SaaS tool or a $299/mo platform, onboarding is the glue. This agency makes sure it sticks.

How We’d Build It
Let’s talk MVP:

• Talent stack: Start with ex-CX pros from companies like Intercom, Gorgias, Help Scout.

• Tooling: Use Scribe to auto-generate visual tutorials. Loom for async onboarding. Clerkie or Tether for AI-powered nudges.

• CRM: Pipe onboarding flows into HubSpot, Customer.io, or Vitally.

• Frontend: Whip up a Webflow site with case studies, pricing tiers, and a demo scheduler.

• Analytics: Add Userflow or Appcues to track engagement and refine the process.

Once proven, turn into a full-service onboarding-as-a-service agency. Go vertical by specializing in AI tools, no-code tools, or fintech apps.

Why It Needs to Exist
Because most SaaS founders are good at building products—not onboarding users.

And bad onboarding doesn’t just hurt retention—it kills word-of-mouth, drags support, and leaves money on the table.

This flips the script.

You outsource onboarding like you do payroll or design. You focus on product. We get your users to use it.

It’s simple: more activation = more retention = more revenue.

Needs To Exist Pro

$99/Year to Unlock the World's Smartest Startup Ideas

🚀 2,000+ Proven Business Ideas
From one-person cash cows to VC-backed giants—fresh, curated, and updated weekly.

🔍 Find Ideas That Fit You
Filter by niche, business model, or goal. Skip the noise. Build what matters.

🧠 Sourced from the Brightest Minds
We scour top podcasts, research papers, and founder deep-dives so you don’t have to.

🛠 Step-by-Step Launch Playbooks
From idea to execution, we break down exactly how to validate and build it—no guesswork, no fluff.

⚡️ Ready to skip the idea maze and start building?
Join Pro. Let’s get to work.

Follow the Friction

Where there's a “why the hell doesn’t this work” moment… there’s a startup idea.

Most people chase inspiration. Builders chase irritation.

Friction is your flashlight. It shows you where people are stuck, annoyed, or quietly losing money. And wherever there’s repeated friction—there’s room for leverage.

Let me give you the real playbook:

People don’t leave a tool because it’s bad. They leave because it’s confusing. Or clunky. Or just not quite right for how they work.

Friction isn’t always dramatic. Sometimes it's subtle:

• A process that takes 10 clicks instead of 2.

• A dashboard that shows data but not answers.

• A tool that solves 90% of the job… but not the last mile.

That’s where you come in. You don’t need to build something new. You just need to solve the annoying part better.

How to Hunt Friction

Here’s how to sniff out these micro-pains:

🧵 Scroll Complaints
Go on Reddit, Twitter (X), or even App Store reviews. Search “[tool name] + sucks” or “why I stopped using [product].”
That’s user research—done for you.

🔍 Read Job Descriptions
Founders don’t list job openings for fun.
“Looking for someone to manage user onboarding” = they have onboarding problems.
Find those patterns. Build the solution.

🎧 Listen to Support
Customer support is the pain inbox.
If you can get access to support logs (yours or someone else's), you’ll get a crystal-clear list of what’s not working. That's where money hides.

🧠 Ask This Question
“If a user churned today, what would they say at the moment they gave up?”
That’s your friction point.

Real Examples

• Calendly: Friction? 12 emails to book a meeting.

• Notion Templates: Friction? “I love Notion but I don’t want to build it from scratch.”

• Superhuman: Friction? Email is life, but Gmail feels like 2009.

Even Stripe—at its core—is just removing friction from getting paid online.

Tools to Help You Spot It

• Loops: Email tool with built-in feedback tracking—see what messaging doesn’t click.

• Survicate or Typeform: Run mini-surveys asking “What almost made you quit?”

• Fathom or Grain: Record customer calls and auto-tag moments of confusion.

Friction isn't just pain. It's pre-demand.
The need is already there—you just make the experience less annoying.

TL;DR:

Forget inspiration.
Watch for rage-quits, clunky UX, or things people “tolerate.”
Solve the part that makes them sigh.
That’s the startup idea.

Follow the friction.

One More Meme