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• Daily Idea - Glow. Track. Conceive.

• The Daily Routine gol

Fertility, Simplified by Soft Light

Inspired by the MFM Podcast

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The One Liner

Light your way to pregnancy—literally.

The 140 character tweet (or X) version

Trying to get pregnant? This bedside light glows during peak fertility, tracks your cycle, and removes the chaos from TTC. One product. One vibe.

The Longer Story Version

The Problem

Trying to get pregnant turns into a part-time job: peeing on sticks, logging temperatures, counting days, syncing apps, syncing moods... all while pretending to “relax.”

The tools?
A Frankenstein mix of apps, ovulation strips, thermometers, $300 subscriptions, and generic UX that feels like tax software with flowers.

Most of it is cold, clinical, and disconnected from the emotional side of the journey.

There’s no joy. No magic. No “this feels made for me.”

Just stress and spreadsheets.

The Solution

Imagine if your bedside light just knew.

A soft glow during your fertility window. A morning light that adjusts to your cycle to improve rest. A gentle nudge when it's go-time—not a push notification that feels like your boss yelling.

This isn’t an app. It’s not a wearable. It’s a vibe.

One beautiful device that lives by your bed, tracks your data passively, and makes fertility feel less like a medical procedure and more like magic.

It connects to an app if you want details. But you don’t need to log 27 things per day. It’s designed to feel like support, not surveillance.

🛠 How We’d Build It

🥾 MVP Builder Stage (Solo Hacker)

Goal: Get something working fast to test reactions.

• Use Adafruit Circuit Playground or M5Stack Core2 to mock up the smart light + sensors.

• Integrate with Fertility Friend API (yes, it exists) or tap into Apple HealthKit for cycle data.

• Use Zapier + Notion for journaling/logs.

• Launch a $79 pre-order with a landing page using Typedream or Popsy.

• Run 10 test units with early users and collect diary-style feedback via Tetra Insights.

🧪 Mid-Stage Startup Mode (3–5 Person Team)

Goal: Nail product-market fit.

• Build the custom device using Particle.io for IoT + ESP32 chip.

• Design companion app in FlutterFlow or Bravo Studio for faster iteration.

• Run TikTok UGC ads showing the device lighting up at night (lean into aesthetics).

• Target communities like The Bump, Glow, Reddit TTC, and Geneva groups.

• Offer bundled access to fertility coaches or partner with Kindbody or Modern Fertility.

🚀 Pro Growth Mode (VC or Hardware-Backed Scale)

Goal: Own the bedside for anyone TTC.

• Partner with OB-GYN networks + DTC fertility clinics.

• Launch a data dashboard for researchers (with consent).

• Build a community layer: guided meditations, shared stories, “glow together” timelines.

• Offer a white-label SDK to integrate with premium fertility concierge services.

Bonus: Create a “Sleep for Fertility” light + sound companion that expands use cases post-conception.

💡 Why It Needs to Exist

Because trying to create life shouldn’t feel like a spreadsheet.

This is about more than just ovulation. It’s about creating emotional calm in a chaotic process. It’s about feeling seen, supported, and connected to your body again.

We’ve got smart watches. Smart fridges. It’s time for the smart fertility lamp—something that brings light to a deeply human journey.

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Daily Rituals, Reimagined

Most people look at calendars and think: “How do I fit more in?”
The better question? “What do I already do every day—and how can I level it up?”

That's where the best ideas live: the boring stuff. The things we do on autopilot. Wake up, brush teeth, take meds, make coffee, scroll phone, hit snooze. These aren't just habits—they're distribution channels.

If you can sneak value into someone’s daily ritual, you’ve got a business with built-in retention. No push notifications needed.

Great businesses don’t create habits.

They hijack the ones we already have.

Let’s break it down.

1. What already happens daily?

Scan your own day. Or better: ask 5 friends to voice memo their exact routine from waking up to bedtime.

Look for anything that repeats:

• Light: What’s the first thing they see?

• Input: What goes in the body? (food, meds, coffee)

• Output: What leaves? (steps, logs, thoughts)

• Check-ins: What do they track or react to? (weight, aura score, HRV)

• Movement: What do they do with their hands, not just screens?

You’re looking for a door that’s already open.

2. Now inject delight, data, or dollars.

Take any ritual. Make it:

• More beautiful (design)

• More insightful (data)

• More frictionless (automation)

• More profitable (money out or in)

A toothbrush that hears cavities forming. A mirror that knows if you’re stressed. A coffee pod that adapts to your sleep score. A journaling prompt you answer without typing.

You don’t need to invent a ritual, just level it up.

3. Tools to Hack It

Here’s where you stand out—by going deeper than “let’s make an app.”

• Sensorfy everything: Use Notecard or Particle.io to build ambient devices with cellular or BLE tracking. No Wi-Fi? No problem.

• Auto-journal behavior: Hook into Hume AI to analyze mood from text or voice. Add a layer of emotion recognition to anything.

• No-code the MVP: Use BuildWithAda to launch hardware products before you build them. Test demand with vaporware that looks real.

• Own the inbox: Use beehiiv or ConvertKit to build a morning “micro-habit” newsletter. 1 min per day = a business. See The Growth Newsletter as a model.

• Test demand: Build a “ritual marketplace” where people post what they do daily. Use that as your idea engine. (Someone go steal this. Please.)

4. Steal These Sparks

• The Gratitude Mirror: A mirror that flashes yesterday’s happiest moment (from your camera roll) before showing your reflection.

• Pill Clock: A clock that glows green or red based on your meds—using computer vision to see if you opened the bottle.

• One-Breath Journal: A device on your nightstand that records one deep breath and transcribes the first thing you say aloud every morning.

• The Fridge Whisperer: A magnet that listens for when the fridge opens and drops a daily nutrition nudge on a nearby screen.

All simple. All anchored to something you already do.

Wrap It Up

Don’t try to invent a new behavior. Find the ones already baked into life—and make them 10x more useful.

Your alarm clock. Your toothpaste. Your coffee mug.
They’ve all been sleeping on the job.

Wake them up.

One More Meme