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GM. This is Needs to Exist (aka NTE), dropping a startup idea to bring joy and meaning to nursing homes.

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Here’s what we’ve got for you today.

• Daily Idea - Joy for Seniors

• Bingo or Banger

Revive Nursing Homes With Experiences

Ready to make this real? NTE Zero to One can help

The One Liner

Bring joy to nursing homes, one experience at a time.

The 140 character tweet (or X) version

Most nursing homes are boring. This B2B tool makes it easy to book live experiences that give residents something to actually look forward to.

The Longer Story Version

The Problem

You ever walk into a nursing home?

It’s quiet. Still. Smells like pudding and printer paper. Residents sit in the hallway staring at the wall or a muted TV.

These are people who built the world. And now? Their days blend into each other like copy-pasted spreadsheets. No story. No spark.

Staff try to help. But they’re understaffed, underpaid, and overwhelmed. Planning engaging events is the last thing on their to-do list.

Want to bring in a jazz trio or host a painting class? Good luck googling random vendors, coordinating schedules, and figuring out if it's even worth it.

So most places default to: Bingo. Again.

The Solution

What if there was a plug-and-play platform to light up the lives of nursing home residents?

• A B2B marketplace of performers, educators, and cultural groups that are vetted and pre-packaged.

• Nursing homes choose from ready-to-go programming: music, art, storytelling, cultural events.

• Set it, forget it, watch the room come alive.

Think of it as "Netflix for real-world experiences", but instead of shows, it’s soul.

Residents feel joy. Families feel peace of mind. Homes look good and retain staff. Win-win-win.

How We’d Build It

👶 Stage 1: The MVP (2 months, get proof)

• No-Code Stack: Use Softr + Airtable to create a simple vendor directory

• Onboarding: Calendly + Typeform for performers to sign up and set availability

• Sales: Use Clay or Instantly.ai to cold-email Activity Directors at nursing homes

• Pilot: Lock in 3 homes, 10 experiences. Get feedback, film reactions.

• Billing: Stripe for payments, charge a flat booking fee.

🧒 Stage 2: Operational Flywheel

• Build a performer dashboard w/ Retool

• Let homes schedule recurring events with 1 click

• Auto-generate monthly impact reports: attendance, smiles-per-minute (okay maybe not that, but close)

• Referral flywheel: families refer homes → homes get credits → vendors get booked → you grow

• Add white-label kits for homes to show off the program on their site

🧠 Stage 3: Enterprise-Ready

• Integrate with EMR platforms (PointClickCare, etc.)

• Add mood tracking pre/post event via tablets or Wysa API

• Go upstream: Partner with elder care chains to become their exclusive experience vendor

• Bundle mental health content + cultural experiences + physical engagement as a recurring monthly package

• License local college or museum talent to provide hybrid (Zoom + in-person) events at scale

Why It Needs to Exist

Because no one should die in boredom.

We spend billions trying to help seniors live longer, but what’s the point if we don’t help them live better?

This isn’t a tech problem. It’s a heart problem. And it just needs the right operator to bring it to life.

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Ever get a startup idea at 2am?

You jot it in Notes.
Forget it.
Find it a month later.
“Wait... this was kind of genius?”

Now what?

NTE Zero to One is your personal idea execution sherpa.

We help you cut through the chaos, validate the spark, and build something real, without the 40-tab-overwhelm or startup theater.

💡 You bring the idea (or take one from NTE Pro or the newsletter)
⚒️ We bring the no-fluff plan.
🚀 You ship faster than your group chat can say “wait, are you serious about this?”

Let’s make something weird, useful, and real.
Sign up for NTE Zero To One for only $49

Bingo or Banger?

Two pitches. One retirement home. Let the debate begin.

Karen (Activity Director, 58, overwhelmed):
“Okay team, budget for one event this month. What are we doing: Bingo... or this new ‘experience platform’ thing?”

Jerry (Director of Vibes, age 82):
“Bingo again? I swear, if I hear one more number called, I’m gonna fake a heart attack just to feel something.”

Stephanie (Nursing Home Admin, 34, practical):
“Bingo costs $12 and a bag of Werther’s. This platform? It’s a few hundred per event. Budget matters.”

Elliot (Visiting grandson, 29, entrepreneur):
“It’s not cost, it’s ROI. You’re thinking small. Residents come alive when they’re actually engaged. Joy is the KPI.”

Janice (Retired schoolteacher, 76, skeptic):
“Yeah, but is this scalable? What happens when half the performers cancel and the other half think ‘senior engagement’ means yelling slowly?”

Karen:
“According to the pitch, it’s a vetted network. Local artists, musicians, cultural groups. Plug-and-play. They even let residents vote on what to bring in.”

Jerry:
“I voted for ‘Salsa Night’ last time and got a documentary about salsa. That’s bait and switch.”

Elliot:
“That’s a content ops problem. Fixable. What matters is this: residents deserve more than passing time. Give them something to look forward to.”

Stephanie:
“But who’s running it? Staff is already stretched. We don’t have a ‘Chief Joy Officer.’”

Karen:
“Counterpoint: this platform does the planning. We just click a button. Better than chasing down local flute players on Craigslist.”

Janice:
“I just don’t want another ‘engagement tech startup’ that forgets we don’t all use iPads.”

Elliot:
“That’s why it works. It’s not an app for residents, it’s a tool for staff to book real-world joy. Think: Airbnb for retirement experiences.”

Stephanie:
“Still feels like a luxury.”

Jerry:
“Then give me that luxury. I fought in a war. I deserve more than bingo.”

Karen (deciding):
“Okay. Let’s try one jazz night. If it flops, we’re back to Bingo and paper flowers. If it hits… we’re rethinking Tuesdays.”

Andddddd….
It didn’t flop.

Takeaway:
This idea might be too ambitious for some homes. But for the right ones? It turns Groundhog Day into Opening Night.

Who’s gonna build it?

NTE Pro

4,000+ startup ideas that make you think, “Wait… why doesn’t this exist yet?”

Here’s a peek at what’s inside:

🎭 ReelRoutes
People are booking trips based on shows like White Lotus and Yellowstone. This platform turns TV obsession into travel bookings.

🛠️ Smart Wall Scanner for Safe Home Drilling
Yes, this exists. But it’s bad. This version shows you exactly what’s behind your walls before you drill—pipes, wires, regrets.

💊 GutGo
Digestive meltdowns ruin vacations. This startup personalizes gut health for travelers based on location, diet, and stress patterns.

All killer, no filler.
Every idea comes with the how: positioning, monetization, MVP plan.

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