GM. This is Needs to Exist (aka NTE), serving up startup ideas—today’s: make sales videos so good they’ll have prospects saying, “Shut up and take my money!” (But explain it first, of course.)

Here’s what we’ve got for you today.

• Daily Idea - Because Some Products Need Subtitles

• Request For Startups - a16z and Y Combinator

High-Quality Sales Videos for Complex Products

The One Liner

Simplify complex products with engaging, high-quality sales videos—easily created using AI to captivate and convert prospects.

The 140 character tweet (or X) version

Turn complexity into clarity with sales videos powered by AI—engage, explain, and incentivize prospects without breaking a sweat.

The Longer Story Version - That Maybe You Will Read

In today’s crowded digital world, standing out isn’t just about grabbing attention—it’s about holding it. For companies with sophisticated, complex products, explaining value in a way that clicks with customers can be a game-changer. Enter high-quality sales videos: the ultimate tool for turning confusion into clarity and interest into action.

Here’s the secret: these videos don’t require expensive production studios or a team of professionals anymore. With the rise of AI, creating polished, engaging videos has never been easier. AI tools can help craft scripts, generate voiceovers, design animations, and even tailor content to specific audiences, all at a fraction of the cost and time traditional methods demand.

Imagine showcasing a complex product in a sleek, visually captivating way that keeps viewers hooked. Start by breaking down the product’s unique value into its simplest, most compelling form. Use AI to craft a script that’s not just informative but emotionally resonant—one that sparks curiosity and leaves prospects wanting more.

Next, bring the story to life. AI-driven platforms can generate professional-grade animations, on-brand graphics, and dynamic visuals that explain even the most intricate details in seconds. Add interactive elements or gamified incentives, like a reward for watching, to ensure prospects stay engaged and motivated to learn more.

What makes these videos so effective is their versatility. They fit seamlessly into every stage of the sales funnel—whether it’s grabbing attention on social media, helping prospects make informed decisions, or closing the deal. By simplifying complexity and incentivizing engagement, they bridge the gap between sophisticated products and the people who need them.

The best part? Anyone can do this. With AI tools at your fingertips, creating these videos is as simple as plugging in the right details and hitting "generate." No more relying on massive budgets or complicated processes—just smart, streamlined solutions for connecting with customers.

For any company selling complex products, a high-quality, AI-powered sales video can transform the way customers interact with your brand. Why let complexity hold you back when clarity can drive your next big win?

Needs To Exist Pro

Unlock the Ultimate Startup Idea Repository for Only $99/Year

• 1,000+ Startup Concepts and Counting: Gain access to an ever-growing database of innovative business ideas.

• Effortlessly Searchable and Categorized: Find the perfect idea quickly with our easy-to-use search and categorization features.

• Handpicked from Hundreds of Reputable Sources: Benefit from ideas curated from a vast array of trusted sources.

• Comprehensive Action Plans Included: Get detailed steps to help you take action and bring your chosen idea to life.

The Experts Got Their Ideas

One More Meme