GM. This is Needs to Exist (aka NTE), delivering daily startup ideas that’ll make your events go viral.

Here’s what we’ve got for you today.

• Daily Idea - Livestreaming of Events

• Dead Startups - Pets.com Boom to Bust

The Daily Idea

Capture & Keep: Live Memories

The One Liner

Stream and share your events live with high-quality production.

The 140 character tweet (or X) version

Turn your events into epic livestreams! High-quality production for conferences, weddings, concerts & more. Free or paid viewing options.

The Longer Story Version - That Maybe You Will Read

Imagine planning the perfect event—a wedding, a conference, or a concert. Every detail has been meticulously arranged, but not everyone can attend in person. That's where a professional livestreaming service comes in. Transforming the event into a high-quality, engaging livestream allows anyone, anywhere, to experience it as if they were right there.

From the grand entrances to the emotional speeches and electrifying performances, every moment is captured with top-notch production values.

The event becomes a global experience, accessible to friends, family, and fans who can’t be there in person. This service helps save and share these precious memories, ensuring they last a lifetime. It’s not just about watching; it’s about feeling connected, no matter the distance. Making the next event unforgettable, one live stream at a time, is within reach.

The Flops

Not all startup ideas are winners, and not all flops were bad ideas.

Here we dive into the stories behind the misses and the lessons learned.

Pets.com

Every flop story has its star, and in the world of failed startups, Pets.com takes the lead. Let's start with this infamous tail-wagger and explain.

The Quick Remark

Sold pet supplies online, but despite being a good idea, it failed due to excessive spending and being ahead of its time.

In a Nutshell

Pets.com tried to make buying pet supplies online a breeze. Despite a famous sock puppet and Super Bowl ads, it tanked due to sky-high marketing costs and bad timing. Great idea, but a classic dot-com bust that barked up the wrong tree!

The Big Scoop

In 1998, Greg McLemore had a vision: revolutionize pet supply shopping with Pets.com. Alongside CEO Julie Wainwright, they launched a quirky sock puppet mascot and memorable Super Bowl ads, quickly turning Pets.com into a dot-com darling.

Backed by significant venture capital, including funding from Amazon, the company expanded rapidly, dreaming big with its vision of easy online shopping. The sock puppet became an icon, symbolizing the promise of internet startups.

But cracks soon appeared. Shipping bulky pet supplies proved costly, and aggressive marketing spend devoured capital. Despite the buzz, Pets.com struggled financially. In early 2000, they went public at $11 per share, but excitement turned to concern as the stock plummeted. By November 2000, Pets.com, now out of cash, shut down, its stock at a mere $0.19 per share.

Pets.com is a quintessential dot-com bubble tale—an innovative idea ahead of its time but undone by poor execution and a flawed business model. It's a story of ambition, missteps, and the harsh realities of the business world, serving as a cautionary tale about the perils of overhype and the need for sustainable growth.

Needs To Exist Pro

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One More Meme