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He Got Sick of Doomscrolling. Three Hours Later, He Had an AI Startup.

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Needs To Exist
August 24, 2025

It Exists.
Not as a sketch, not as a someday, but as something real you can touch, click, or use.

Every idea takes a different path. Some are pulled from a vault of thousands, like the sparks inside NTE Pro.

Others get their footing from a framework that pushes them across the gap, like NTE Zero to One.

Most just stumble forward on stubborn energy alone.

But however they get here, the moment is the same:
A thought becomes a thing.
A spark becomes a story.
The idea? It exists.

Rokas isn’t your average “AI hack” tourist.
He’s been in the trenches for years running an AI automation agency, co-founding Lithuania’s biggest AI education company, and lately, spinning up his own SaaS.

But his spark didn’t come from a whiteboard brainstorm.
It came from scrolling Reddit.

Because Reddit is insane. One minute you’re reading a founder meltdown, the next it’s cat memes, then suddenly a 3,000-word post about SaaS pricing psychology. It’s the world’s loudest focus group but buried in noise.

Rokas wanted the signal.

And one night, while watching a Greg Isenberg podcast, it clicked:
What if I could automate this? What if Reddit wasn’t chaos, but clarity?

So he cracked open n8n, Airtable, and OpenAI. Three hours later, he had it:
A workflow that scraped Reddit, used AI to qualify posts, and spat out a clean dashboard of only the high-value conversations worth reading.

No rabbit holes. No doomscrolling. Just the stuff that mattered.

And that prototype became the foundation for his bigger play: plugging community signals straight into his SaaS, AIclicks.io  a tool that helps businesses rank #1 in ChatGPT search.

Lesson 1: Research Beats Guesswork

Most people guess what customers want.
Rokas doesn’t guess. He listens.

Reddit became his goldmine. People ranting, asking dumb questions, oversharing pain points. Free market research at scale.

As he puts it:

“Find niches where your ICP hangs out. Aggregate as much data as possible with AI. Analyze patterns. Then build automations or products that solve real business problems.”

That’s the shift: less crystal-balling, more eavesdropping.

Lesson 2: Outsource Your Boredom

The hardest part of Reddit isn’t scraping. It’s filtering.
99% of posts are junk. A few are gold.

Rokas’s breakthrough?
He didn’t try to out-grind Reddit. He “outsourced the judgment.”

AI became the bouncer at the door:
Unqualified posts out. ICP-relevant insights in.

He said:

“Qualifying posts content and filtering it… is this worth my time reading? I outsourced this stuff to AI.”

Suddenly, instead of drowning in endless threads, he had a dashboard whispering:
“Here’s the stuff your customers actually care about.”

Lesson 3: Ship Before It’s Shiny

Most people spend weeks polishing workflows nobody wants.
Rokas built his in 3 hours and immediately plugged it into AIclicks.io.

Why? Because he wasn’t chasing “cool.”
He was chasing useful.

His philosophy:

  • Don’t polish. Prove.

  • Don’t chase hype. Solve pain.

That’s why he can say with a straight face:

“The whole thing took me about 3 hours.”

Lesson 4: From Workflows to Weapons

Ask Rokas what excites him now and he won’t say “AI agents” or “flashy demos.”
He’ll say:

“I’m most excited about solving real business problems and pain points instead of running to flashy AI workflows or agents that usually don’t bring much business value.”

That’s the “woah” real mindset shift.
He’s not building toys. He’s building weapons, systems that turn chaos into opportunity.

What He’s Doing Next

Reddit monitoring was just the start. Now Rokas is:

  • Scaling AIclicks.io, helping brands rank #1 in ChatGPT results

  • Building LinkedIn automations to scrape keyword signals before anyone else

  • Growing his YouTube channel where he breaks down practical AI workflows

This isn’t “let’s see what happens.”
This is Rokas laying bricks for the infrastructure of AI-powered business.

What You Can Learn From Rokas

📡 Research > Guesswork. Your customers are already screaming their problems online. You just have to listen.
🤖 AI isn’t just for generation. Use it to filter junk so you can focus on the signal.
⚡ Speed is about focus. Define the pain, build the fix, ship it fast.
💡 Forget the hype. The boring problems are where the money lives.

Bonus: What He Thinks Needs to Exist

Rokas believes we’re just scratching the surface of community data SaaS.
Scraping is the shovel. The real money is in the refinery: filtering, enrichment, qualification. That’s where the unicorns will emerge.

He’s not building it yet.
But someone should.

Follow Rokas & His Work

The graveyard of “next week” and “one day” is already crowded.
What the world’s short on are the people who drag ideas across the finish line - messy, imperfect, alive.

That’s the pulse of It Exists: proof that the leap from thought to thing is smaller than it looks. Sometimes it’s a spark uncovered in NTE Pro. Sometimes it’s the steady shove of NTE Zero to One.

Either way, the pattern’s clear.
Ideas don’t wait. Builders don’t either.

The next headline here?
It could just have your name on it.